A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers: Book Review

By Jason McDonald
Senior SEO Instructor - JM Internet Group
Posted: November 8, 2010


Nice Theory, But Not Enough Practical Steps




AdWords can be an important part of your Internet marketing mix, in combination with SEO (getting to the top for free) and Social Media. Mark Harnett's book does an adequate job overviewing AdWords, but doesn't have a nice clear step-by-step format that would be useful for someone new to AdWords.

That's unfortunate. A 'quick guide' should be short on theory but be long on step-by-step instructions.

As someone who teaches online AdWords, SEO, and Social Media (Google Jason McDonald, or click on my profile), I strive to keep up with the industry plus identify up-to-date books to refer to students and others. Much of what this book says can be found online, in AdWords support.

And, unfortunately, it misses the most critical aspect of AdWords - it should be combined with an effective SEO strategy. After all, get what you can get for free from Google (first) before turning to AdWords.

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