San Francisco Google AdWords / Pay-per-click (PPC) Training Class at AcademyX

Google's AdWords pay-per-click is a powerful advertising platform. You pay 'by click,' after first determining your keywords. That's the good news. The bad news is that Google doesn't do a very good job of explaining how best to set up AdWords, nor does it explain the in's and out's of setting up Google AdWords to work synergistically with your free SEO efforts. In fact, Google would rather you not completely understand SEO, nor how to best optimize your AdWords - that saves you money, but costs Google on its bottom line. In this intensive, one-day class at San Francisco's AcademyX, I explain how best to set up a powerful Google AdWords PPC advertising plan.

Google AdWords Class - Schedule

My upcoming classes at AcademyX are -

• July 8, 2011

> To register, please go to Google AdWords Training Class in San Francisco! NOTE: input 'mcdonald' at the check out as a special code!

Topics on Google AdWords Training covered include -

• Keywords - Identifying the best Keywords for your Google AdWords advertising.
• Campaign Set up - Ins and Outs of best campaign set up, including Ad Group organization.
• Ad Copywriting - how to draft the most effective, pay-per-click ads for Google AdWords.
• AdWords Landing Pages - best practices on setting up AdWords landing pages.
• Google Content / Display Network - pitfalls and opportunities on advertising on the Google Display (formerly Google Content) network
• Reporting - Unifying AdWords with Google Analytics, for best reporting.

Google pay-per-click (PPC) advertising is not an end in itself. Rather, Google AdWords is a means towards an end: effective Internet marketing. In this class, I situate AdWords inside your total Internet marketing strategy, including your SEO (Search Engine Optimization), free opportunities and efforts.

San Francisco Bay Area Google AdWords Training - Nearby Cities

There are many nearby communities to San Francisco; if you live in one, hop on Bart, Caltrans, Muni or your car and come up or over to SF to learn about Google AdWords.

• San Francisco - Google AdWords Training Class in the city by the bay.
• South San Francisco - just to the south of San Francisco, home to many South San Francisco Google AdWords Google AdWords Training Class.
• San Mateo - has the best weather in the Bay Area, so a great place to meet at a San Mateo Starbucks to discuss your San Mateo Google AdWords Google AdWords Training Class.
• Palo Alto - although I, personally, am a Cal fan, Palo Alto Google AdWords Google AdWords Training Class can be fun, too.
• Cupertino - Apple and the boys from Cupertino - might need a Cupertino Google AdWords Training Class.
• Santa Clara - Just north of San Jose, Santa Clara Google AdWords Training Class might be a good thing.
• San Jose - largest city in the Bay Area, and I am currently No. 3 for 'Google AdWords Training Class San Jose.'
• Milpitas - sometimes forgotten, but one of our more pleasant communities - excellent for a quick chat on your Google AdWords Training Class.
• Fremont - my home base, and Fremont Google AdWords Training Class is a great search to find me, there, as well.
• Union City - just to our North, Union City for Google AdWords Training Class.
• Hayward - home of Cal State East Bay, and also Google AdWords Training Class in Hayward.
• Oakland - the third largest Bay Area city, known for its blues scene and great food - let's meet for lunch to Google AdWords Training Class in Oakland.
• Berkeley - Berkeley Google AdWords Training Class, home of my Alma Mater, UC Berkeley.
• El Cerrito - El Cerrito means little hill, so little hill of Google AdWords Training Class.