SEO Training – the Top Keywords and Google Searches

This post discusses how to determine the best keywords, using SEO as an example. In most cases, I am interested in SEO Training, and so here I work through the steps to figure out the most commonly used search terms. Many of the tools are FREE.

What’s in a Name? Identifying the Top SEO Training Keywords

"What’s in a name? That which we call a rose By any other name would smell as sweet." asks Juliet in the famous Shakespearean tragedy, Romeo and Juliet. Juliet’s point, of course, is that Romeo is Romeo no matter what his name is, and a rose is a rose is a rose (Gertrude Stein). For SEO (Search Engine Optimization) people, however, a name is critical. That which you call SEO Training for example, I might query as Search Engine Optimization Training. That which you call "Course," I might call class.

Point No. 1 – identifying the correct keywords / keyphrases is critical to successful SEO.

Search engine queries are user-driven, so if your customers are searching for Apples and you are optimizing for Oranges, you will have few if any customers. Or if 70% of your customers query for Apples but you optimize for Oranges, you are constraining yourself to 30% of the market.

Identifying the Top Keyword Queries for ‘SEO Training’

SEO Keywords - Search Engine Optimization KeywordsThat said, one of your best bets is to use the Free Google Keywords Tool. Input your target keyword, and then click on Global Monthly Search Volume to sort by search volume.

Point No. 2 – use the free Google tool to Poll the Audience, and see how customers are searching. Now I am interested in a few things –

  • Synonyms for SEO – which synonyms have the highest search volume?
  • Helper words – like training, course, class or like San Francisco, Seattle, San Jose – words that searches use in addition to my "core" keywords.
  • The two together will identify keyword families that I will target with my SEO strategy.

SEO Training – the Top Keywords and Keyword Families

So using the free tool, I do my queries and brainstorm to find these families –

  • CORE KEYWORDS
    • Search Engine Optimization – 823,000 queries/mo.
    • SEO – 5,000,000 queries/mo.
    • Search Marketing – 550,000 queries/mo.
    • SEM – 368,000 queries/mo.
    • Internet Marketing – 1,500,000 queries/mo
  • HELPER KEYWORDS
    • Online
    • Training
    • Course(s)
    • Class
    • Workshop(s)
    • Seminar
    • Webinar
    • Optimization (in combination with SEO as in SEO Optimization
    • Marketing
    • Google?
  • NEGATIVE KEYWORDS
    • Free
  • SOME DATA ON SEARCHES
    • SEO Training – 22,200 vs. Search Engine Optimization Training – 4,400 vs. Search Marketing Training – 2,900
    • SEO Course – 5,400 – courses – 3,600
    • SEO Class – 1,900 – classes 1,300
    • SEO Workshop – 1,600

The Bottom Line on SEO Training

The bottom line is after I identify my keywords, and then use the Google tool, I have a better idea about how my customers (or potential customers) search the Internet for search engine optimization training. As you can see from the data above, my best phrase is "SEO Training" at 22,200. You can also see that training beats course, which beats class and workshop.

Point No. 3 – poll your audience to identify your top keywords / keyphrases and then loop this knowledge back into your SEO strategy.

SEO Training – What to Look for in an SEO Course or SEO Class

Overview

Happy People at my SEO Training Course OnlineSEO training or training in search engine optimization is a growing field these days. As more and more companies realize that value of showing up on the "first page" of Google, Yahoo, and/or BING, more and more companies are telling their marketing managers and web teams to "get trained" in SEO. In many instances, you can find a "real-world" class, locally. Don’t miss my own weekly, Search Engine Optimization – FREE SEO Training Course Webinar.

SEO Training Outline

Unfortunately, you will see many courses (both online seo training courses and real-world seo training courses) that are sparse, at best. They might just say something like "we will get you to the top of Google" and be rather cheesy. It’s not the simple, and beware of anyone that "guarantees" that they can use SEO to get you to the top of Google. It is not that simple! That said, there are certain basic areas that I cover in my real-world and online seo training courses. And, I believe that all these topics should be covered in a good seo training course –

  • Search Engines – the basics of how search engines work, especially the nuances of queries – i.e., how single, multiple, quotes vs. no quotes, etc., work to change a query.
  • Keywords / Keyphrases – generating good, no great, keywords is fundamental to a successful "on page" SEO strategy. So your course instructor should explain everything about keywords, and hopefully all the free tools that go with that. By the way, I cover some of the free tools, in my free webinar on free seo tools each week…
  • Website Structure – setting up your website in a Google-friendly way is paramount, and a good seo training course should explain how to set up your website, how to name your directories and pages, how to use URLs to your advantage, and how to use the sitemaps (both normal and XML) to your advantage.
  • News – most companies issue news releases and new product announcements. These are the No. 1 opportunity for fresh content, and your SEO training course should explain how to generate effective search-engine friendly news.
  • Links or Off-page SEO – getting good quality links is the most important "off page" component of an effective SEO strategy, so that topic needs to be covered in detail in your SEO training course. If not, leave.
  • Metrics – Metrics, especially Google’s free Google Analytics Tool are a critical way to measure your success, or failure, at SEO and PPC. A course should cover metrics.

About Jason McDonald

Jason McDonald - Online SEO Training Course InstructorI am a "technologist" crazy enough to begin experimenting with online media in 1994, when we founded eg3.com as a web portal for embedded systems, broadly defined. I have a Ph.D. from the University of California, Berkeley, having written my dissertation on “Economic Policy in Hungary.” That came after my 1981 graduation from Harvard College, and growing up in Tulsa, Oklahoma, where I was lucky enough to attend Booker T. Washington High School, a racially integrated “magnet” school.

I now do a lot of marketing teaching, especially in SEO (search engine optimization) here in the Bay Area as well as online. If you would like to know more, please contact me!