New SEO Training Course Announced: SEO for Marketers and Small Businesses

Fremont, CA – September 18, 2009 – Jason McDonald, a leading expert in SEO Training, announced the latest in his series of cooperative free Search Engine Optimization Training Classes with eg3.com – "The Top Ten Free Tools for Search Engine Optimization (SEO) & Google Rank." The class kicks off with a free live webinar that identifies the best free seo tools available.

Reinventing SEO Through Online Training

"Rather than invent the wheel," said Dr. McDonald, "We choose to re-invent it, or rather publicize the free SEO tools that already exist on the Internet and that many marketers, ad agencies, and small businesses do not know about." Most marketers and small businesses realize that getting to the top of Google, Yahoo, and Bing is an essential part of reaching their customers, today. Survey data from both the eg3.com vendor and subscriber databases confirm the market penetration of Google in particular, and the way in which Google is replacing Yellow Page and other searches as methods by which customers identify products, services, and companies.

The SEO market, however, is dominated by esoteric tools, on the one hand, and service providers on the other. Dr. McDonald’s courses are meant to empower marketers and small businesses to learn it themselves: to become their own search marketing experts, and thereby climb to the top of Google, Yahoo, and Bing as they learn by doing.

Schedule of SEO Training Classes

The outline of classes included are as follows:

  • Top Ten: Top Ten Free Tools for SEO / Search Engine Optimization
  • Keywords: How to Generate Great Keywords for Great Google Rank
  • Website Structure: Creating the Best Topology for Google Rank
  • Page Tags – Quick Boost – Use Page Tags to Improve your Google Rank
  • Link Strategies: The Who, What, Where, When and How of Getting Good Links for SEO
  • Google Rank: Monitoring Your Google Rank, and Leveraging it for SEO and PPC
  • Metrics: Tools for Measuring Your Website SEO and Performance
  • News: News You Can Use – Using News as an SEO Opportunity
  • Website Structure: Creating the Best Topology for Google Rank

SEO Training Webinar – Mechanics

After the first introductory session, the class is taught in real-time online via Gotowebinar software. Users simply register, download the software and take the class from the convenience of their own desks, anywhere in the world. Afterwards, each person receives a free Windows Media Archived file that they can view at their own time, as well as an Adobe PDF version of the PowerPoint and all links used in the hands-on, practical class on SEO. A lively question-and-answer session rounds up each one hour session, and Dr. McDonald is happy to entertain questions off line via email or telephone.

News Releases

Dr. Jason McDonald is a recognized expert in search engine optimization, Internet marketing, and search marketing based in Fremont, California. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX, DeVry University, and University of Phoenix, online.

Contact Information

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.

SEO Page Template – a Useful Summary of the Best Practices in terms of Page Tags and SEO

Page tags and on page optimization are actually quite easy for SEO. Here is a quick page template you can use with comments to guide you to an effective ‘on page’ SEO strategy.

<html>
<head>
<!– BEGIN HEADER TAGS —>
<title>Title Tag: Place a UNIQUE ACCURATE Title with 3-5 Keywords for EACH and EVERY PAGE on your Website</title>
<meta name=”Description” content=”Write a PITHY UNIQUE ACCURATE page description for each and every page. Think of this as an AD on GOOGLE that will attract clicks from POSSIBLE CUSTOMERS.”>
<meta name=”Keywords” content=”Keywords Tag – It can help but not hurt. Place 5-10 accurate, unique keywords in this tag for your page. Be sure that they match the actual page content.”>
<!– END HEADER TAGS —>
</head>

<h1>Place Your Page Title with PRIORITY KEYWORDS Here<br>
– It’s Good to REPEAT the [TITLE] Tag Again in the H1 Field. By the way, Google LOVES the H1 Tag!</h1>
<p>
Remember that you can use CSS / Style sheets to modify the look and feel of the page, including the H1, H2 Tags.
<p>
Body. Each page needs to have what Google calls ‘Good Content.’ By that, don’t forget that you are writing for real human beings. When they are doing a Google search, they are looking for useful content. Be sure to include your <b>keywords</b>, frequently on the page, but in a correct and normal way.
<p>
With respect to the page’s target <b>keyword</b> or <b>keyphrase</b>, you are looking for a <b>keyword</b> density of perhaps 3-7% of the total page. Again, you want it to read like normal English, and embed the target <b>keyword / keyphrase</b> as many times as would make sense. But be sure that there is a correspondence between your target <b>keyword</b> and the page content. After all, you cannot optimize on a <b>keyword</b> if you do not include that in your text!
<p>
<h2>Use the H2 Tag for a Few Less Important Headings – Be Sure to Include Your Keywords</h2>
<p>
This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer.

<p>
This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer.

<p>
<h2>Use the Anchor Tag</h2>

<P>
If needed or possible, build a list of links to other pages on your website and be sure to embed your <b>keywords / keyphrases</b> inside the anchor tags as follows.

<P>

    <UL>
    <LI><A HREF=”keyword.htm”>Keyword1</A> – Here is a description of this <b>keywords / keyphrases</b> that entices the reader to click. Notice how the <b>keywords / keyphrases</b> is embedded inside the A HREF tag!

    <P>
    <LI><A HREF=”keyword.htm”>Keyword1</A> – Here is a description of this <b>keywords / keyphrases</b> that entices the reader to click. Notice how the <b>keywords / keyphrases</b> is embedded inside the A HREF tag!

    <p>

    <LI><A HREF=”keyword.htm”>Keyword1</A> – Here is a description of this <b>keywords / keyphrases</b> that entices the reader to click. Notice how the <b>keywords / keyphrases</b> is embedded inside the A HREF tag!

    </ul>

<p>
<h3>Image Tags – Use Image Tags by Naming Images with Keywords and Using the ALT TXT attribute to contain keywords</h3>
<p>
<img src=”../images/keywords.jpg” width=”121″ height=”105″ alt=”Keywords – Place your Keywords INSIDE the ALT TXT attribute” border=”0″ align=”left”>This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer. This is some text. This is a page of text that would have <b>keywords / keyphrases</b> and explain your value proposition to your end user, potential customer, or existing customer.
<p>
<h3>Other Tags</h3>
<p>
Beyond the tags above, and especially in your visible text, use tags like the <b>BOLD</b> and <I>ITALICS</I> tag to indicate the importance of particular <b>keywords / keyphrases</b>. You are trying to tell Google what this page is about, and by placing <b>keywords / keyphrases</b> within the hierarchical structure of page tags you are communicating not just what the page is about, but the priority of inspanidual tags. So place your most important keywords in your [TITLE] tag, follow that by your [h1] and [h2] Tag, etc. In the body, repeat the <b>keywords / keyphrases</b> tag many times, but do not overdo it.<p>Also use <b>pull down</b> lists or <b>comment tags</b> that contain the <b>keywords / keyphrases</b> But as in many things of life, a little is good, and a lot can be bad. So be moderate in your use of keywords vs. page tags and strive for good, well structured, and well displayed content.

</body>
</html>

Free Social Media Webinars

Social media – especially Twitter – is all the rage these days among the marketing cognoscenti. As one of the wannabe cognoscenti, I often get spammed with the various free webinars being offered to the community. For my own blog readers, here are some links to an upcoming series I strongly encourage you to attend.

Social Media – Random Thoughts

Social Media – Twitter, Facebook, Youtube, Delicious, MySpace, etc. – are all the rage these days among marketers. At the recent Search Engine Strategies conference in San Jose, for example, I attended an excellent panel on social media. Big wigs from IBM, H&R Block and other major companies expounded on how they use (or do not use) social media. Everyone was very overwhelmed, and if you weren’t Tweeting during the event – well, you felt, left out.

I tweet for eg3.com, but that account is focused on the needs of engineers. I have to admit I am rather skeptical of the whole social media phenomenon when it comes to corporations. Beyond Taco Trucks, I haven’t seen a killer ap yet from Twitter for a business, and I am sick and tired of hearing big companies expound about how they use social media to get close to their customers. The next time my bag is lost on United Airlines, you can be sure I will be the one with the killer Youtube video on United Breaks Guitars so that those knuckleheads get my bag back! (Hey, what’s with the Mexican dudes?). But I digress…

Social media. It’s important, duh. What I learned from the big wigs at Search Engine Strategies, especially the H&R Block Lady, was that the big corporations are using it mainly to monitor their customers. Translation: monitor their unhappy customers. It’s not clear that everyone (or anyone) really wants to "friend" Johnson & Johnson on Facebook. And the cheesy plugs by companies to friend some fake spokesperson in exchange for a free burger – well, hopefully, those are just a passing phase.

Social Media – Free Upcoming Webinars

That said, my friends at Cision are having some free webinars on Social Media. So go ahead folks and sign up. Nothing is better than free!

Cision Free Social Media Webinars:

Understanding Social Media
If you’re a newcomer or even a skeptic, this webinar will introduce you to the social media universe and show you how to get in on the action—and get results— quickly, easily and authentically.
Thursday, Sept. 3, 2009 @ 1:00pm CT

Monitoring Social Media
If you’re an interested observer, this webinar will discuss 10 reasons why it’s important to monitor social media and a demonstration of how to effectively monitor when something is said about you, understand its impact, and be able to act quickly.
Wednesday, Sept. 16, 2009 @ 1:00pm CT

Engaging Social Media
If you’re already sold on the importance of Social Media but need strategies on how to effectively engage, this webinar will show you how to improve your social media campaigns with new strategies for more targeted, results-driven engagement.
Tuesday, Sept. 29, 2009 @ 1:00pm CT

Twitter 101
Join us at this complimentary Cision webinar for an insider’s introduction to the “Twitterverse” and how you can get in on the action.
Thursday, Sept. 10, 2009 @ 1:00pm CT

Twitter 201
You have followers, you retweet great links and you know what a hashtag is. But what’s the real value of your Twitter activity—and how can you leverage it for better communication results? Join us at the follow-up to our popular “Twitter 101” intro session to take a deeper look at this revolutionary tool and how to maximize its value to your business.
Tuesday, Sept. 22, 2009 @ 1:00pm CT

Afterwards, tell me what you think!