Free SEO Book Released – SEO Fitness Workbook by Jason McDonald

Fremont, CA – March 8, 2010 – Jason McDonald, a leading expert in SEO Training, has just published his new free SEO book, SEO Fitness Workbook: Your Step-by-Step Guide to Dominating Google with the Top Ten Free SEO Tools. Although the book is available for purchase on, Dr. McDonald is giving away a free ebook copy to every attendee of his online free Webinar on the Top Ten Free Tools for SEO / Google Rank.

SEO Step-by-step
"My students both online and in San Francisco have asked repeatedly for a simple step-by-step guide to SEO," said Jason McDonald, SEO Director of the JM Internet Group, "Well, here it is! The problem that many businesspeople face is that there is a lot of SEO theory out there, and a lot of SEO esoterica, but not many step-by-step guides to what you need to do to really succeed at SEO. This book couples with my online and San Francisco training to help students outline their SEO strategy step-by-step."

Free SEO Book – Contents

Free SEO Book - SEO Fitness WorkbookThis workbook follows the seven steps to effective SEO taught by Dr. McDonald in his SEO Training Courses –

  1. Keywords – identifying the best keywords for your company.
  2. Page Tags – weaving your target keywords into your HTML Page Tags.
  3. Link Building – link targets and link-building strategy.
  4. News – using news and blogs for SEO.
  5. Rank – measuring your rank on Google, Yahoo, and Bing.
  6. Website Structure – creating the best, Google-friendly website structure.
  7. Metrics – measuring incoming web traffic and what happens once they land on your website.
  8. Appendix – Top Ten Free Tools for SEO / Google Rank

Get SEO Fit – Using the free SEO Book / SEO Fitness Workbook

SEO is often compared with physical fitness, and the SEO Fitness Workbook is really meant as a companion to a serious commitment to learn about SEO. This can be done through an online course in SEO such as those taught by the JM Internet group, or by participating in a real-world class such as the SEO Training classes taught by Dr. McDonald at AcademyX in San Francisco. Many students get frustrated and overwhelmed with all the esoteric details of an SEO fitness program; the workbook helps them clear their thoughts by taking them step-by-step through a systematic SEO fitness program.

Moreover, the SEO Fitness Workbook identifies Dr. McDonald’s pick of the Top Ten Free SEO Tools. This list has become incredibly popular and forms the basis for his monthly free webinar of the same name. "Nothing is better than free," quips Dr. McDonald, "Except using the top ten free SEO tools to get to the top of Google’s free listings!"

News Releases

Dr. Jason McDonald is a recognized expert in search engine optimization, Internet marketing, and search marketing based in Fremont, California. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Contact Information

Dr. McDonald can be found on the Internet at, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email,

Free SEO Link-Building Tool – Linkdiagnosis: Checking Inbound links for SEO

Google strongly rewards sites that have the best inbound links for SEO. These are links with the proper syntax, links from high PageRank websites, and high quantity links. That’s what I call the inbound SEO link, ‘Trifecta.’ Google doesn’t do a good job, however, helping you reverse engineer competitor links with the Google Toolbar. One great, free fantastic tool comes from Here is my review of this free SEO link-building tool.

By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: March 8, 2010


Links and SEO – the Best, Free Link-building Tool
Link To Do List

Links and SEO

It’s a well known SEO fact that Google rewards sites that have good inbound links for SEO. By these we mean –

  • Link Syntax – inbound links that link to your website and use the proper syntax, i.e., have the ‘keyword’ inside the A HREF target.
  • Link Authority – inbound links from other sites that enjoy high Google PageRank for SEO, and ideally are in your ‘community.’
  • Link Quantity – more is better. Lots of inbound links that have good syntax and good PageRank.

Getting all three is what I call the Link Trifecta. But how do you identify SEO Link targets? There are quite a few ways, but one of the best is to use a great free tool from Linkdiagnosis. Your objective is to –

  • Identify your Google Competitors, sites similar to yours that are doing well on your target keyword searches.
  • Input their home page or other strong URL into one of the free tools.
  • Build a list of ‘link targets’ by researching who links to your competitor, writing down their URL’s, and beginning the process of soliciting your competitors links. – the Best, Free Link-building Tool

Click on Click the icon above to watch in Full Screen Mode! to Watch in Full Screen. Or, go to My Youtube Channel!

Yahoo has a good link tool called Yahoo Site Explorer, but I actually prefer the tool from It’s free and runs only in Firefox. To get it go to and sign up for your free account. Again, it only runs on Firefox, so if you do not have Firefox, you’ll have to download that free browser as well from

Once you have downloaded and installed the Linkdiagnosis plug in, here’s what you do. It can be a little slow, so I have preloaded a report for a New York Wedding Photographer, Imagine that you are also a New York wedding photographer. Christian Oth Studio performs very well on searches such as New York Wedding Photographer, and one of the reasons is that the site enjoys many high quality inbound links. So your mission is to reverse engineer who links to Christian Oth, and then solicit links from those sites.

Remember the difference between competitive sites and complementary sites. The former are your direct competitors, and will not link to you. The latter can be blogs, magazines, directories, and the link that may link to you. You are using Christian Oth’s to quickly identify complementary websites and build out your SEO link target list.

So log in to the Linkdiagnosis tool. Input the home page URL into the tool, and hit Start. It may take the tool some time, so go get a cup of coffee or watch some TV. For a large site it can take quite a long time. Once the report generates the tool provides you a series of columns –

  • Page URL – the page that links inbound to your competitor.
  • Page Rank – this is the Google PageRank of that specific page. Remember higher PageRanks are better!
  • Anchor – the anchor text is the text that is nested inside the A HREF tag. Remember that proper syntax means keywords are included in the A HREF tag!
  • Link Type – the main thing here is it will identify links that have the NO FOLLOW attribute, which as you know emasculates the vote on Google (not good).
  • Other Columns – the other columns are Linkdiagnosis efforts to weigh the value of a link from this page, such as looking at the number of outbound links, etc.

You can sort by PageRank and double click on any site to go to that site. The tool has done the hard work for you of identifying potential link targets, and you can prioritize by PageRank. It’s cool! And it’s free! If you would rather another party placed link for you, you could enlist the help of a Link Building Company.

Link To Do List

As you do this for a few of your better competitors, you need to create an SEO inbound link, To Do list.

  1. Identify potential competitors to plug into
  2. Generate a Linkdiagnosis report for each.
  3. Sort by PageRank, and click over to each potential inbound link target.
  4. Evaluate as a link target, and if it fits your needs, identify the method by which you can solicit a link. Blogs might have one method, directories another, and complementary websites still another.

SEO link building is very much a human-to-human effort. Beyond simple directories, you need to think creatively and create WIN/WIN strategies for these potential link targets. But Linkdiagnosis is a great free tool, and using it speed up the first step. I especially like the data it gives on PageRank and the NO FOLLOW attribute.

Good luck!