San Francisco Bay Area Social Media Marketing Consultant Announces Call for Tips and Tools on SMM

Fremont, CA – November 8, 2010 – Jason McDonald, a leading SEO / Social Media consultant in the San Francisco Bay Area, announces his first call for Tips and Tools on Social Media Marketing in preparation for the second edition of the Social Media Marketing Workbook. The workbook has several hundred free tips and tools for Social Media Marketing and is used in his online classes, classes in San Francisco, and corporate consulting.

"Social Media Marketing can be a bewildering mixture of hype and nonsense," explained Dr. McDonald. "My goal with the second edition of the Social Media Marketing Workbook is to cut through the noise and identify just the best tips and tools that will help my students understand the Social Media Marketing universe."

More information and a feedback form to send suggestions can be found at –


The Social Media Workbook, Second Edition will have sections on –

  • Introduction
  • Media
  • Facebook
  • MySpace
  • LinkedIn
  • Blogs
  • Twitter
  • Yelp
  • Google Places
  • Youtube
  • Social Bookmarking
  • Tools
  • Monitoring
  • Viral Marketing

In each section, interested parties are invited to submit free tools based on a model of Social Media Marketing that is listen, launch, participate and/or amazing tips. For anyone who submits a tool that is accepted a free copy of the workbook will be provided upon publication in January, 2011.


Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email,

A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers: Book Review

By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: November 8, 2010

Nice Theory, But Not Enough Practical Steps

AdWords can be an important part of your Internet marketing mix, in combination with SEO (getting to the top for free) and Social Media. Mark Harnett’s book does an adequate job overviewing AdWords, but doesn’t have a nice clear step-by-step format that would be useful for someone new to AdWords.

That’s unfortunate. A ‘quick guide’ should be short on theory but be long on step-by-step instructions.

As someone who teaches online AdWords, SEO, and Social Media (Google Jason McDonald, or click on my profile), I strive to keep up with the industry plus identify up-to-date books to refer to students and others. Much of what this book says can be found online, in AdWords support.

And, unfortunately, it misses the most critical aspect of AdWords – it should be combined with an effective SEO strategy. After all, get what you can get for free from Google (first) before turning to AdWords.

Read more about A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers