Stanford Continuing Studies – SEO and Social Media Class Begins June 25th

Stanford University, Continuing Studies – Begins June 25, 2012

Fremont, CA – May 18, 2012 – Jason McDonald, a leading SEO / Social Media consultant in the San Francisco Bay Area, is proud to announce enrollment for his latest Internet Marketing Course taught in person at Stanford University in Palo Alto, California: Marketing without Money: SEO and Social Media. This hands-on course begins June 25th and lasts for 5 weeks. It teaches the marketing manager or small business owner the secrets of marketing without money — think of it as "creating buzz without bucks." For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost.

"Stanford Continuing Studies has an amazing program for busy San Francisco Bay Area executives, marketers, and entrepreneurs," explained Dr. McDonald. "This will be my third session teaching, Marketing without Money at Stanford, focusing on Internet Marketing, SEO, and Social Media Marketing not just for the Palo Alto / Stanford Community but for many others in the Silicon Valley / San Jose Startup Community. The course looks at Internet Marketing very broadly rooted in SEO (Search Engine Optimization) and Social Media Marketing (Facebook, Google+, Twitter, LinkedIn, etc.). It focuses on the needs of small business entrepreneurs who seek to market without a lot of cash!"

More information can be found at – https://continuingstudies.stanford.edu/courses/course.php?cid=20114_BUS+218

MARKETING WITHOUT MONEY – INTERNET MARKETING COURSE – OVERVIEW

No matter how crucial it may be for the success of your product, marketing seldom receives the full funding that marketing managers think is necessary. This hands-on course will teach you the secrets of marketing without money—think of it as “creating buzz without bucks.” For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost. Marketing on Facebook, Twitter, YouTube, Yelp, and other sites can combine the power of free on the Internet with the viral dynamics of Web 2.0 promotion. Email marketing and traditional SEO (search engine optimization) can also be part of the mix. Therefore a complete understanding of variations on the newer “free” business and marketing models is critical. Using case studies of successful companies, we will investigate their use of free marketing opportunities and their best practices so you can develop action plans for your own situation.

INTERNET MARKETING COURSE – SF BAY AREA COMMUNITIES SERVED

Taught in Palo Alto, California, Marketing without Money is within easy commute of communities throughout the San Francisco Bay Area. South Bay communities in particular – such as Palo Alto, Menlo Park, Santa Clara, Cupertino, San Jose, and Milpitas are within minutes of Stanford’s Palo Alto campus.

ABOUT JASON MCDONALD – SEO / SOCIAL MEDIA CONSULTANT

Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.

Facebook Marketing for Dummies 2012 – Review of John Haydon, Paul Dunay and Richard Krueger’s New Book The Great, The Good, and the Go Beyond

I love Dummies! Many of the Dummies books are my favorites because I teach (and do) practical Internet marketing. When the Dummies are good, they are really really good. This current Dummies book is one of the very best with lots of great insights into Facebook marketing, plus many wonderful details. There are a few things it leaves out, but overall this is the No. 1 book on Facebook marketing. Buy it! Here is my book review.

By Jason McDonald
Senior SEO Instructor – JM Internet Group
Posted: May 3, 2012

Review of Facebook Marketing for Dummies 2012 – Review of John Haydon, Paul Dunay and Richard Krueger’s New Book © 2012 (Five Stars / Recommended)

Review of Facebook Marketing for Dummies 2012First, the great. What is great about this book? Facebook Marketing for Dummies gives you the big picture. Why do you want a Facebook account? Who are your customers? Why do they want to ‘like’ you on Facebook? These major questions get to the heart of social media marketing: it is a conversation, a relationship. It’s not just about you TALKING it’s about your fans LISTENING. It’s not just about you and your fans TALKING, it’s about your FANS talking to other FANS. Social media is very conversational, very relationship-oriented, and Facebook for Dummies begins at the beginning: why do your customers WANT to listen to you on Facebook?

Next, the book proceeds to give you all the basics (what is a page vs. what is a profile, what is a group and all that jazz) plus wonderful technical insights. For instance, it explains how to use the Facebook Ad Tool to get at Facebook demographics (what a great idea!). And it explains how Facebook’s Edgerank is an algorithm that decides how your updates will appear in your fans’ news feeds. So at the level of GREAT, this book is an encyclopedic overview of Facebook at all levels: high, medium, and low.

THE GOOD: PDF’s, DOWNLOADS, LINKS ON FACEBOOK MARKETING

Facebook Marketing for Dummies does a good, but not great, job of identifying helpful resources on the Internet for more information. Throughout the book, it peppers and salts you with pointers to cool online resources such as free and low-cost services that will help you create Facebook tabs, or services that will manage coupons for Facebook.

My criticism here is that there is no organized list of all the resources, no pointers to the Internet where you can find all sorts of free resources for your Facebook marketing. On my wish list for 2012 is that book authors start to think of books as ‘platforms’ or ‘starting points’ to the Web, and build into each paper book a ‘Web strategy’ so that readers can easily follow along online, and get access to more Internet information. This should be obvious to the Dummies editors, but they don’t do a good job of making this easy for you.

Here is a link to the old (2009) downloads –

  • Book Page – Facebook for Dummies – PDF’s, Downloads, Goodies (not much there, sadly).

I wish that the new, 2012, book had a clear and concise page on the Internet, but I can’t find it!

THE GO BEYOND: FACEBOOK AND YOUR TOTAL MARKETING STRATEGY

Finally, here is my one criticism of the book. Like most books, it focuses very narrowly at the topic on hand: Facebook Marketing. It neglects to situate Facebook as part of a ‘concentric circle’ view of marketing: your social media marketing (Facebook vs. LinkedIn vs. Twitter vs. Google+), your Internet marketing (Social Media marketing vs. SEO vs. AdWords) and your total marketing (Your Internet Marketing vs. all other types).

I would not recommend that a company plunge into Facebook marketing without having first thought through its entire marketing and Internet marketing strategy. Facebook isn’t for everyone; many companies (most companies) will do better with SEO, first, before moving on to Social Media.

But, all in all, this is a fantastic book and well worth the investment!

2012, Stanford / SF Bay Area SEO and Social Media Class – Learn Social Media and SEO

Stanford University, Continuing Studies – Begins June 25, 2012

Fremont, CA – May 2, 2012 – Jason McDonald, a leading SEO / Social Media consultant in the San Francisco Bay Area, is proud to announce his latest Internet Marketing Course taught in person at Stanford University in Palo Alto, California: Marketing without Money: SEO and Social Media” . This hands-on course will teach the marketing manager or small business owner the secrets of marketing without money — think of it as "creating buzz without bucks." For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost.

"Stanford has an amazing program for busy San Francisco Bay Area executives, marketers, and entrepreneurs," explained Dr. McDonald. "This will be my third session teaching, Marketing without Money at Stanford, focusing on Internet Marketing, SEO, and Social Media Marketing not just for the Palo Alto / Stanford Community but for many others in the Silicon Valley / San Jose Startup Community. The course looks at Internet Marketing very broadly rooted in SEO (Search Engine Optimization) and Social Media Marketing (Facebook, Google+, Twitter, LinkedIn, etc.). It focuses on the needs of small business entrepreneurs who seek to market without a lot of cash!"

More information can be found at – https://www.jasonmcdonald.org/news/stanford.html

MARKETING WITHOUT MONEY – INTERNET MARKETING COURSE – OVERVIEW

No matter how crucial it may be for the success of your product, marketing seldom receives the full funding that marketing managers think is necessary. This hands-on course will teach you the secrets of marketing without money—think of it as “creating buzz without bucks.” For entrepreneurs or marketing managers, there are strategies to build awareness, programs to generate trial, and activities to involve early users in the building of your business—all with little or no cost. Marketing on Facebook, Twitter, YouTube, Yelp, and other sites can combine the power of free on the Internet with the viral dynamics of Web 2.0 promotion. Email marketing and traditional SEO (search engine optimization) can also be part of the mix. Therefore a complete understanding of variations on the newer “free” business and marketing models is critical. Using case studies of successful companies, we will investigate their use of free marketing opportunities and their best practices so you can develop action plans for your own situation.

INTERNET MARKETING COURSE – SF BAY AREA COMMUNITIES SERVED

Taught in Palo Alto, California, Marketing without Money is within easy commute of communities throughout the San Francisco Bay Area. South Bay communities in particular – such as Palo Alto, Menlo Park, Santa Clara, Cupertino, San Jose, and Milpitas are within minutes of Stanford’s Palo Alto campus.

ABOUT JASON MCDONALD – SEO / SOCIAL MEDIA CONSULTANT

Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.

Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, jasonmcdonald.blog@gmail.com.