An implosion, of course, occurs when an object collapses in on itself. That’s vs. an explosion, when the force propels outwards. Another way I like to think about this is to think about “virtuous circles” vs. “vicious circles.” The latter, of course, is – “a sequence of reciprocal cause and effect in which two or more elements intensify and aggravate each other, leading inexorably to a worsening of the situation.” But how do implosions, explosions and circles relate to San Francisco and then to web design (and SEO), be they from miamiwebdesignguy or from in-house teams?

detroitWell, let’s think about San Francisco. This is a tiny little city, on a tiny little peninsula. It’s not even larger than San Jose to the South, and it’s much, much smaller than Los Angeles or New York City. And yet – disproportionate to its population and its physical size – San Francisco has a huge impact on our society. Think of all the tech start ups (Twitter, Yelp and the gang), with their HQ’s in the “City” (how arrogant of San Francisco to refer to itself as “the City” when any New Yorkers would be shocked at that term!). But SF has a virtuous circle going for it: the more techies move to the city, the more important the city is, and therefore the more desirable it is. And poof- high rents / high profits / high prestige and everything else is moving in one direction: towards success.

Compare that with other communities once great, but now struggling (e.g., Detroit). In which failure is begetting failure, and sadly – they have to break out of their “implosions” or “vicious circles.” Doable, yes, and certainly possible for a once-great city like Detroit. But it’s moving in the wrong direction and has to “paddle upstream” vs. San Francisco (which right now, has the wind at its back).

How does that relate to your website?

A similar process can be at work on your website. In fact, that thought process is how The Story Web Design & Marketing, or indeed any other website development company, would look at your website. The better you do SEO, the better you write content, the better you make the website look – the more it shows on search, the more clicks it gets, the more conversions you get and the more positive energy (not to mention money) that you have… and by working hard, and putting the effort in (to SEO, to social media, to effective web design), you improve and improve and improve. Which is where https://www.madesimplemedia.co.uk/web-design come in, who can help you create the perfect site.

Compare that to people who believe “They can’t.” They can’t do SEO. They can’t do Social Media. They can’t do Yelp. They can’t do Google+ Local. And they can’t do Web design. They demoralize themselves into failure, and so they fail. They could learn so much from people in the industry, such as how Digital Deployment in Sacramento provides custom website design and development services. Even this would be a great start to their design journey.

It’s San Francisco, or it’s Detroit.

And – to be optimistic – even if you are Detroit (you are truly great inside), you just have to realize it. Believe in yourself, and get it done. One foot in front of the other.