SMX, which in my humble opinion, is the best show on search engine optimization is coming to San Jose next week. As someone who teaches SEO, I get lots of questions about the show. Should I attend? Is it better (or worse) than the SES Show (Answer: it’s better). Then, you have the issue of attending, and if you attend, spending your time in the most effective manner.
So, what sessions should you attend for this year’s show… or what sessions are worth attending in the 2015?
Free Food at SMX San Jose: Don’t Miss (the Conversations)
First of all, don’t miss the free food! That’s the best session (and I’m not kidding). Why, well, first the food is free, and it’s actually pretty good. But second, don’t be shy. Sit down next to total strangers and ask them why they’re at the show, what sessions they are attending, and why. I find you can learn as much (if not more) from the other attendees as from the show organizers and speakers. So, don’t miss the free food and be sure to touch base with others… They may a) feel your pain, and b) have some tips, tricks, or insights on Internet marketing that will be invaluable.
Jason’s List of Recommended “Nugget” Sessions To Increase Your Productivity
Ok, what about the “real” sessions. Here is my list of recommended sessions –
- The Great PPC Account Structure Debate
- Eye Tracking Update: How Users View and Interact with Contemporary Google Search Results
- Creating Dazzling Content & Ensuring It’s Seen: Step By Step From The Audit To Analytics
- Mobile Must-Haves For All Marketers
Finally, don’t miss the wrap-up session on the last day. It’s a tradition, and sometimes some important Googler like Matt Cutts will show up, and they’ll identify what they saw as the major industry trends or themes. So stick around to the end, and be sure to go to –
- Best Of Show / Key SMX Takeaways
In my blog (next week), I’ll be sure to give you a report on what I actually learned at the show. See you there!
