The AdWords Display Network & AdWords Express: A Horror Story

Recently, a potential client came to me in San Francisco, and she had (unfortunately) decided to set up her own AdWords campaign via AdWords Express.  (This blog post is a bit of a rant). AdWords Express, in case you don’t know about it, is Google’s “easy” (sic) program to “help” (sic) small businesses set up their own advertising on Google. Continue reading