Donald Trump: The Marketer in Chief

Donald Trump is not particularly popular here in San Francisco, or in California as a whole. As I teach my classes around the San Francisco Bay Area, whether in San Francisco or in Palo Alto, I do not encounter many people who are Trump supporters. This may be because those who support Trump are more than a bit intimidated by the political correctness of the Bay Area, or it may be that there just are not that many Trump supporters.

The Art of the DealI’m not that concerned one way or the other.

Let’s leave aside your feelings about Donald Trump, whether he is the savior of our nation or the worst possible outcome of the presidential election, and let’s focus, instead, on his genius as a marketer. Hillary Clinton, after all, had an incredible advantage in terms of marketing dollars as well as a unified party apparatus behind her, and yet she was defeated by Donald Trump, who, despite being a billionaire, was really the scrappy challenger.

Just take a look, for example, at the expenditures of millions of dollars by Hillary Clinton on paid advertising versus the way in which Donald Trump leveraged the free media of social networks such as Twitter and was able to turn the media discussion to his favor, time and time again. Whether or not Donald Trump will turn out to be a good, great, or disastrous president is an open question for the history books. But even, as this is written, in January, 2017, it is very clear that Donald Trump has to go down as one of the most incredible marketers in American history!

In fact, I am so intrigued by Donald Trump as marketer in chief that over the holiday break I sat down and wrote a short book on Donald Trump as a marketer, called The Art of the Deal (er). Similarly to this very short blog post, my goal was not to judge Donald Trump, as to whether he is good or bad as a person or a potential president. I actually don’t find that to be an answerable question. Instead, I focused the book on his 23+ principles of marketing and, in a slightly tongue-in-cheek fashion, explain these principles in a very short book. You can find my book on here.

Jason McDonald, Ph.D

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.