Would you believe it? You are trying desperately to keep up with the very latest technology and insure that you understand Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, and all the rest, and here we are telling you to use the old technology: read a book on social media and get smart(er)! Oh, the irony!
Yet it’s true. My new book, Social Media Marketing Workbook: 2018 Edition – How To Use Social Media For Business, is now available on Amazon, and I’m pleased to say that it’s selling like hot cakes! I also have to say that I am not surprised, because I am known throughout San Francisco and the wider Bay Area as the “go to” expert when it comes to using social media for business.
I have also written several other books on using social media for business because my job is to keep up to date with the very latest techniques and keep my clients up to speed. You can see some of my books here: https://www.jasonmcdonald.org/seo/
and you can see a copy of the 2018 edition at this link: http://amzn.to/2GBr2bk .
Social Media Is Ever-Changing
Why am I telling you to read a book on social media and get smart(er) every year? Simple. It’s because social media is ever-changing, and in order to keep up to speed you have to take note of the changes and implement them in your business and in the way that you interact with your customers and potential customers on Facebook, YouTube, Twitter, etc. What worked last year won’t work this. Heck, what worked last WEEK won’t work this!
Technology in the 21st century moves at a very rapid pace. Twenty years ago we didn’t have Facebook. Take a trip back to 1998: driverless cars? You must be mad! Drones? What the heck is a drone? A MACHINE that folds your laundry? Answer your phone by sticking your finger in your ear??? Get your pizza delivered by a robot?
If I had told you about those things only 20 short years ago you would have said I was mad – or possibly worse. Yet here we are in 2018 and they are happening.
So if you want to keep at the cutting edge of developments you have to know how to react to them fast. For most people, they are too busy running their businesses to think about what MIGHT happen next month in the way of technological or other advances, which is why they employ me to do that. I keep on top of things and then show them to you in a way that you can understand so that you can implement them in your business and stay on top.
That’s why I say read a book on social media and get smart(er).