Facebook organic is dead. Long live Facebook. Every three months or so Facebook makes the ”shocking” announcement that the organic reach for pages (for “pages” read “businesses”) will be deprecated. Oh how they love using these words that most people don’t understand, or the way that they mean it.
By “deprecated” they mean “depreciated” , although the word deprecate also means “disapprove of, deplore, abhor, find unacceptable, be against, frown on, take a dim view of, look askance at, take exception to, detest, despise, execrate”, and more. (Why they should suddenly “deprecate” something that they have been doing for ages is another matter).
Somewhere in amongst that lot, we hope that you get the idea that they’ve changed things around again so that what worked last month doesn’t work now. That’s what they mean by “Facebook organic is dead. Long live Facebook”.
Facebook is concerned with one thing and one thing only, and that is how much money they can make.
(Oh dear, and you really thought they were there out of the goodness of their hearts and only wanted to help you!!).
This is why they use terminology that no-one other than a mathematician of the ability of Einstein has a hope of understanding. The more they confuse you, the more money they hope you will spend on their advertising in a desperate attempt to keep up.
I Am No Einstein; I Just Know How to Market on Facebook
Now I am no Einstein, but I DO know what Facebook is up to, and I know how to circumvent their tricky little attempts to confuse. This “deprecation” has been going on for a very long time and what we need to do is to think about Facebook advertising as a part of your overall Facebook business strategy.
I can help you devise a Facebook advertising campaign that will work “around” the changes in their organic algorithm.
There. I’ve said it again. “Organic algorithm”. You just don’t understand those two words, do you? That’s not a criticism: you are not supposed to understand them.
Fortunately, you don’t have to, because I DO understand and as a consequence I can make use of their changes in order to insure that my clients take maximum advantage and get the best bang for their buck.
Advertising on Facebook is still one of the best ways to get visitors to your website, blog, or whatever, where you can take them further into your rabbit hole until you get the outcome that you desire. But you have to know what you are doing.
So when you read “Facebook organic is dead. Long live Facebook” take heart. When you have me on your side you don’t need to know what it all means. You only need to know that I do.
Photo credit: Foter.com