Platitudes of the last twenty years: EVERYTHING is going online. Well, guess what? That’s kind of true, and even more so with the pandemic. Advertising is now very largely online and so finding an online advertising expert can really help your business even if your business is not online.
Yes, it’s true: you need online advertising even if you have a bricks and mortar business, because people who are searching for what you provide and don’t know about you or your location will go online to search for whatever it is that they want. Yes, they may be looking to buy a new bed or armchair so they need to come to your shop to look at your stocks, but they will search for furniture shops in their locality online. Indeed, some people today will actually buy a bed or armchair online without physically trying it out in a shop, so it follows that online advertising is a must. Let’s face it: you want the sale and you really don’t care if they order online or come to your shop, as long as you get it.
Online Advertising Is A Minefield
However, the problem that you have is that online advertising is a minefield and if you don’t know what you are doing you can spend a small fortune without making any sales. As an expert in online advertising, I can help you to get it right.
Of course, one of the best forms of advertising online is the one that you don’t have to pay for. That is the one where your business is ranked at the top of Google, but for that you need SEO, and I am an SEO expert as well.
Either way, whether you are using SEO or paid-for advertising such as Google Ads (the new name for Adwords) your keywords are critical. In one sense they are more critical with Google Ads because if you don’t get them right you are pouring money down the drain. Not only do you need the right keywords, but you want buyer keywords – the keywords that people search for when they have already made up their minds that they want to buy a product and are now simply looking for a supplier of that product. Those are the clicks you want for your business, and I can help you with them.
You also have to bid right on Google Ads. There is a lot more to it than just putting in a very high offer and hoping Google will snap your hand off. Then there is the question of your landing pages when someone clicks on your links. I can help you with all that too.
So before you start spending money on Google Ads, talk to me first and let’s get you on the right track.