YouTube is by far and away the #1 videos site, way ahead of Vimeo and even Instagram TV and TikTok. Like Google, YouTube makes its’ money on ads: not surprising really, as YouTube is owned by Google. As a YouTube advertising expert witness, I can help you with the in’s and out’s of YouTube advertising and also help if you have inadvertently crossed someone’s path in the course of your YouTube advertising.
Like all advertising online, understanding YouTube advertising is tricky because, again like all online advertising, you can easily spend a small fortune on YouTube ads without seeing much return for your money. There are lots of different ways to use YouTube for advertising, but you need to understand all the complexities such as where to advertise, what time to advertise, how to advertise on someone else’s video (yes, there is software that you can get which will help you to do that, without being “black hat”), and so on.
What Is Your Goal? Hire an Expert Witness to Explain it All
First, you need to understand your goal. Is it to get people to buy your product or service? Is it to get them to join your gym or library? Do you want people to become a free member of your website so that you can promote products or services through blogging? You really do have to know what your aim is before you start advertising on YouTube.
As a YouTube advertising expert witness, I can also advise you on setting up your own YouTube channel, which is somewhat like having your own TV station. And, of course, I can help you if you need a YouTube advertising expert witness for your day in court.
As with all things online, they have their own terminology and their own ways of doing things which just don’t make sense to the man in the street, and when you are involved in a lawsuit the jury is composed of exactly that: the man and woman in the street. Even if you understand all the complexities of advertising on YouTube yourself – and you probably don’t – it is a very different matter trying to explain them to a judge and jury who need to understand your case so that they can come to an informed verdict. I can explain everything to them in simple language.
I work with a lot of businesses in San Francisco, but it really doesn’t matter where you are because we are all online, so I can help you wherever you may be. So if you are advertising on YouTube and not getting the results you would like, or if you want to start on YouTube and don’t know where to begin, let’s get together and start getting you the results that you should be getting.