San Francisco, for better or worse, has come to dominate much of our society. Look, politically, for example, at how many California politicians come from San Francisco. Or look at the companies based in the Bay Area – Facebook, Google, Twitter, etc. As a social media marketing consultant, I am both proud and a little afraid of the power of San Francisco, but regardless I can help you outsmart your competition in the realm of social media marketing!
There is absolutely no doubt that online advertising is a must in the 21st century. The major portion of your customers – whatever field you may be in – are online. Many of them are online for hours every day, and the simple fact is that you have to go where your customers are. If you don’t, your competition will snap them up, so you need to get in first.
But here’s the problem: online advertising is a minefield. Yes, millions of your customers are online, but exactly where are they online? Are they on Facebook, Google, Instagram, LinkedIn, TikTok? And let’s say you know they are on Facebook, for instance. Exactly where on Facebook are they? What are they doing? What groups do they belong to?
Look at it this way: if you are in the business of gardening – selling gardening products, plants, and so on – you wouldn’t advertise your business in a magazine devoted to keeping gerbils and hamsters. You would advertise in gardening magazines. You know full well that advertising to people who keep hamsters would be just pouring your money down the drain.
The Same Thing Applies To Social Media Advertising
Exactly the same thing applies to social media marketing in San Francisco. But the big difference here is in the numbers. Maybe your gardening magazine has a million readers. But Facebook has 1.62 billion users every day! And an awful lot of them couldn’t care less about gardening!
That means that you need to wend your way carefully between all those people in order to find the ones who may be interested in buying a strimmer, or whatever it is that you are selling. You can readily see that it is so easy to spend a fortune on Facebook advertising – or any of the rest of them – without getting any results, unless you know what you are doing.
That is why you need my help. I know how to find out where your market is and what they are doing. What time they are online, for instance. There’s not much point advertising to them in the afternoon if they are out digging the veg plot and don’t go on to Facebook until the evening.
I can help you with all this stuff. It’s what I know. And it’s what I do.