The Complexities of Online Advertising and Expert Witness Activities

As advertising has moved online, more and more companies are conflicting with other companies. Often, it isn’t even companies in the same geographic area. It can be a company in Wisconsin that now has a conflict with a company in Sacramento due to the same, or similar, trademark.  There can be many complexities in online advertising litigation and the need for an expert witness who knows how to explain things is paramountWhereas, in days gone by, those two companies may never have heard of each other, now that they are advertising online their paths may cross, and one accuses the other of stealing its’ trademark / idea / product / or whatever for its’ own benefit. And, of course, this can arise even if the accused company had not known that the other one existed.

This has resulted in more and more online advertising litigation, and believe me, it can get complex. This is because there are so many different factors which can have a bearing on the case. There can be issues involving domain names, trademarks, Google ranking, keywords, link farming, traffic, leads, and a whole lot more.

That Is Just The Beginning of Litigation on Online Ads

And that is just the beginning of it. When it comes to online advertising litigation you (Mr. or Ms. Attorney), need to be able not only to understand all this stuff, but you also need to be able to explain it to a judge and jury, who haven’t got a clue either, in words that they can understand. After all, a judge is an expert in the law and the jury is composed of the man and woman in the street. None of them is likely to be expert in all this “tech” stuff, so it needs to be almost “translated” into simple English that they can understand. Which, to say the least, is a trifle difficult if you have trouble understanding it yourself.

Fortunately for you, I am an expert witness in online advertising in these matters, and I spend my time involved in them, so I not only know what it all means, but I can explain it. Having worked in internet marketing and web design for 24 years I have a complete understanding of all the technical side of things when it comes to SEO. I also have a background in training and teaching, and this enables me to take a complex issue and break it down into bite-sized pieces so that it is simple for anyone to grasp – even a jury in an online advertising litigation case.

Furthermore, it doesn’t matter whether you are bringing a prosecution in a case or are defending. I have deposition and trial experience so I can explain things in simple language, and I am not going to be fazed by standing in a witness box. In short, I can help you with your arguments with the object of getting you the result that you need.