Covid-19 made many changes. Among them: a dramatic shift to everything being online. Even local restaurants in San Francisco offer “online” services such as curbside pickup, and of course, take out or delivery.
All this means that more and more businesses are scrambling to pay for online advertising, and the competition is getting much hotter. The problem is that, unless you really know what you are doing, you can spend a small fortune on online advertising without getting any, or at least very few, results. That’s just money down the drain.
You need to get the best bang for your buck when you are spending money for online advertising, and that means the right ads in the right places at the right time. And of course, Facebook, Google, and all the rest of them really couldn’t care how much money you are prepared to give them, other than – as far as they are concerned – as much of it as possible.
But from your point of view, if you are spending money for online advertising and not getting results, you are losing money when you are supposed to be making it. This is why you need the expertise of someone like myself who has been using online advertising for years, and knows all the ins and outs.
And it can be a tricky old world out there. Certainly, you can read up all the guidelines that Facebook and the rest of the crew provide – just so long as you can understand them all. Unfortunately, advertising online is a minefield, and it is nowhere nearly as straightforward as you might think.
This is because in most cases you are paying for clicks. Sure, there are websites where you can place a static ad for a fee, but it is not like advertising on a poster for instance. If you have a poster or posters in the street, it may be that people see it and go home and phone or email or go to your website because they are interested in what you are selling. Bur online is different. A lot of people will click and go to your website because they are curious, not because they have an interest in necessarily buying your product or service. The problem is that you get to pay for those clicks even though the person clicking has no intention of spending any money with you.
And that is why you need expert help with online advertising from someone who knows how to get the clicks that count, those from people who do have an interest in your product or service.
That is exactly how I can help you.
