SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too.
But that is exactly what you need if you are an attorney who has a client who becomes embroiled in a court case. And with so many businesses using SEO experts to try to get their websites to the top of Google, things have escalated over the last few years. But as an expert witness for search engine optimization, I can help translate all of the complicated jargon that is used so that a judge, jury, and attorneys for the other side can understand it and then come to a decision. Let’s face it: you cannot make a decision about something if you don’t begin to understand what it means.
The truth, of course, drives this process. But that truth can be quite complicated, and you need an SEO expert witness who can take a very complicated truth and boil it down into the simplicity that is the essence of a good truth. I can do that. I am a teacher.
Back to SEO. Just to begin with, there are things such as black hat SEO and white hat SEO, link farms, copyright infringement, domain name infringement, trademark infringement, duplicated content, and many more. There are metrics, ranking, title tags, meta description tags, on page SEO, off page SEO, and so on. All of which are things that the man in the street wouldn’t begin to understand.
Most Website Owners Don’t Understand SEO Either
Most website owners don’t understand these things, either, and that is why they use someone like myself who does understand them, has been involved with them for 20 years, and teaches other people about them and how they can be used, or need to be used when trying to rank a website on Google.
I also have trial and deposition experience and have been certified as an SEO expert witness in federal court. In other words, I have been before a judge and jury in court and have the experience necessary to unravel all the complex issues that may be involved in a case without fear of intimidation simply by being in court.
I understand about blog writing and content writing, keywords, long-tail keywords, and how and when they should be used in an article for maximum impact – not just on the reader, but on Google’s algorithms too. I also understand how to analyze website traffic, and whether or not that traffic met the goals such as sales leads, purchases, joining a list, and so on.
If you need an expert witness for search engine optimization, let’s meet up and see whether I would be a good fit for your case.