What hasn’t gone online in 2020-2022? It seems like everything is online. On the mobile phone, the computer, the tablet… on Google, Facebook, Instagram, etc. It’s all online. Who goes to trade shows anymore? Are there any? Who reads print publications? Grandpa? Exactly.
This is why, if you run a business of any sort, you need to advertise online because that is where your audience is. They are hanging about online. Some of them spend hours every day on Facebook or Twitter. It doesn’t matter why they are there or what they are doing. You need to be there along with them on social media advertising your wares.
However, here is something that you need to be very wary of: advertising online can be very expensive, and it is very easy to spend a fortune without making any money in return unless you know precisely what you are doing. That means that you need to be an online advertising expert.
What? You’re not an online advertising expert?
Well, you’d better start learning PDQ.
Sorry? Oh, you haven’t got the time to get into all that technical stuff? You are too busy running your business?
You Need An Expert in Online Ads
In that case, you had better hire an expert in online ads to run your advertising for you, and in this instance, you can do no better than ask me to do it for you. I am an online advertising expert par excellence because I have grown up with it. As the Internet has expanded, I have been right there all along. I was there when Google started, when Facebook started, and have been there when all the rest of them got going – Twitter, Instagram, LinkedIn, Reddit, and all the rest. I even did a roadtrip on YouTube that began at the original Facebook HQ in Palo Alto, not the new one in Menlo Park.
So, I have seen how they operate from the beginning, and how their advertising has progressed to the point where you can now target your precise market -provided you are an advertising expert! So, for instance, if your target market is married women aged about 45 with two kids, you can direct your advertising spend to them – if you know how to do it.
In fact, if you don’t know how to do that you can burn a very big hole in your pocket. Remember that in many cases you are paying for clicks. The platforms don’t really care whether those clicks turn into buyers or not because you have to pay them just for the click.
What that means is that for your online advertising to work you need buyer clicks. People who are looking for what you sell and are ready to spend their money with you. Or with someone else who offers the same products/services that you do.
So, in order to get those buyer clicks for your business, you need an online advertising expert.