California is our most populous state. It’s also the home of most of our tech companies, including Google, based in Mountain View. It’s where I got my Ph.D. (UC Berkeley – Go Bears!), and where I continue to teach (Stanford Continuing Studies). SEO Expert Witness in CaliforniaAnd if you’re looking for an SEO expert in California to act as a witness in a legal case, then you have just found him!

Let’s face it: the internet today has a lot of people and businesses on it. There are 5 billion (that’s with a “b”) internet users, and 4.65 billion of them are social media users (Source: https://www.statista.com/statistics/617136/digital-population-worldwide/).

That is a lot of people and a lot of businesses, and unfortunately, there can be many situations where business “A” believes that business “B” has copied a product, or advertisement, told a lie, etc., etc. It goes on and on. You only have to look at all of the arguments and name-calling and outright savagery on social media, which the Twitters and Metaverses of this world seem unable to stop.

More and more often these days, businesses finish up in court because of something that one party or another said or did on the internet, and one of them has taken umbrage because they believe that it has resulted in damage to their reputation and because of that, their profits. A lot of these cases are about SEO – Search Engine Optimization – which is the process of making a website/product / service appeal to Google so that it puts it on the first page when people search.

This Is Where It Can Get Very Difficult

However, this is where life can get extremely difficult because the vast majority of people have very little – or in most cases no – understanding of SEO and how it works, or even what it means. Unfortunately, that also includes members of the judiciary and the average man in the street who may be called upon for jury service.

If you are involved in litigation because of a situation concerning SEO, then you need an SEO expert witness in California, and not to brag, but I am exactly that. SEO is what I do. I understand it. For instance, I can help you with your online endeavors so that Google is happy to put you on page 1.

Equally importantly, if you become involved in litigation, as an SEO expert witness in California, I can help you in court. I can dissect what happened, who said what and when, what meta description was used, why the title tag is the way that it is, link building, on page and off page SEO, and a whole lot more. Most importantly, I can explain all this in simple English to a judge and jury who – through no fault of their own – basically don’t have a clue.

All of which means that you should get the result that you want when you are involved in litigation around SEO.