The job of an expert witness is to bring a specialized knowledge base to the courtroom and testify on behalf of a plaintiff. Criminals shows are very dramatic and exciting when an expert talks about blood splatter or firearms. 
In the “real world,” however, some experts cover topics many people find less interesting. For instance, a witness who can testify about engineering or financial markets: only some jurors will find this riveting, so the witness must be able to speak plainly without using too many industry acronyms. The goal of an expert witness is to help add more context, state facts and strengthen a case. It could have the opposite effect if the jury looks befuddled or drowsy after a testimony. That’s why a good expert witness must remember their audience.
If a lawyer is prepping a case around digital marketing and requires a San Francisco expert in Google ads, I can help. Not only do I understand the complexities of digital marketing, but I know how to translate for a jury. I’ve been teaching and writing about Google ads and SEO strategies for decades. My books are for people who are either learning digital marketing or ready to improve their skills. They don’t want to slog through so-called “geek speak” and industry terms to get to the point, and I know it.
CERTIFIABLY THE TOP ADS EXPERT WITNESS IN A COURT CASE
Lawyers who have trusted me as their digital marketing expert witness have gotten the truth, and it’s helped them tremendously. I’m certified in both state court and federal court and have both trial and deposition experience. My background includes digital marketing around trademark infringement, contract disputes, defamatory accusations and intellectual property. Whether it’s a case involving SEM, SEO, pay-per-click or organic reach I can bring the expertise to testify in court. If a legal team needs a San Francisco expert in Google ads, Facebook or Twitter marketing, they can reach me via this website. Just click on the right-side banner.