Apart from that old fellow in the Amazon rain forest who was found dead recently, there cannot be anyone else in the world who doesn’t know what Google is. Today, Google and SEO go hand in hand in some respects, because if you want to get to the first page of Google you need to understand SEO (“search engine optimization”). Continue reading
Tag : AdWords Expert Witness
It’s Not Easy to Find an Expert Witness Regarding Online Ads
It’s true. Finding an expert witness in online ads is not easy because being a good expert witness is not easy either. Continue reading
I Am a Google Ads Expert Witness, Although I Am Definitely Not an Attorney
OK, full disclosure. I am Jason McDonald. That is who I am, but I am NOT an attorney. That’s not my role in any litigation. But I know enough about trademarks to opine on the facts of how Google Ads can be used and in what sense it may create an infringement in trademark at least a factual basis. Continue reading
When You Need a Google Ads Expert Witness, It Doesn’t Matter Where They’re Based
Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I have deep connections to the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading
Finding an Expert Witness on Trademarks and Online Advertising
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
Advertising on YouTube Can Be Complex, and You Need a YouTube Advertising Expert Witness
YouTube is by far and away the #1 videos site, way ahead of Vimeo and even Instagram TV and TikTok. Like Google, YouTube makes its’ money on ads: not surprising really, as YouTube is owned by Google. Continue reading
If You Want an Adwords Expert Witness, You Need to Know It Is No Longer “Adwords”
As an AdWords expert witness, the first thing I have to tell you is that it is no longer called AdWords. Google, in its infinite wisdom, rebranded it as Google Ads on July 24th 2018. Continue reading