My clients often tell me, often in “complaint” form, that Google keeps changing things. Generally, I feel that that’s not as true as the blogosphere would have you believe, especially for SEO but also for AdWords. The basics matter, and continue to matter – Continue reading
Tag : AdWords
On Flying SouthWest as an Expert Witness
You know that pop song the talks about never losing your sense of wonder? I think it has something to do about shut up and dance? Well, every time I set foot in an airport, or watch an airplane take off, or land, I try not to lose my sense of wonder. As we take off from one of the San Francisco Bay Area airports, I often tell my kids about how excited I am about air travel, and about how in pioneer days it might have taken someone literally months to cross the United States. Continue reading
Inversions and Internet Marketing: The Santa Ana Winds Hit San Francisco:
Well here we are in September. And sooner – or later – we’ll get the infamous inversions. When the wind blows from the East, and not from the West. When it can be hot and muggy, and the fire danger can reach extreme. Down South, in Los Angeles, they call these winds the Santa Ana‘s. Continue reading
Hands On Marketing – Hands on SEO, Hands on Social Media, Hands on AdWords
“Hands on” is one of those funny phrases, if you think about it. I’m a person who loves words. Continue reading
The Internet Killed the (Berkeley) Bookstore
For those of us who come from Berkeley… as I do with a Ph.D. from Cal, there are many fond memories of Telegraph avenue, not the least of which: books. Continue reading
Scheduling New Classes for the San Francisco Bay Area
As someone who teaches courses in search engine optimization, Google AdWords, and social media marketing – both online and in the San Francisco Bay area, I have a busy schedule! In addition, of course, I am doing consulting, and I am also busy as an expert witness in a couple lawsuits. Continue reading