Finding an Expert Witness in Facebook Advertising: the Technical Details

Facebook advertising has become a critical component of many businesses’ marketing strategies. As a result, litigation related to Facebook advertising has also become more common. However, the technical complexities of Facebook advertising can make it difficult for judges and juries to fully understand the issues at hand. This is where a technical expert witness can be invaluable. In this post, we will explore the importance of hiring a technical expert witness in Facebook ads if you are an attorney involved in litigation over Facebook advertising. Continue reading

Most People Think “Organic” Is to Do With Food. But Not When It’s on Facebook

“Organic” on Facebook isn’t just fruits and vegetables grown without using pesticides. While – hey – eating organic food is probably better for you than fruits and vegetables coated with toxic junk, “organic” on Facebook has a meaning in social media marketing: it’s “free” stuff. The stuff you don’t pay for. Continue reading

Facebook Has Now Become ‘Meta,’ but I Still See Myself as a Facebook Ads Expert

Facebook is in a funk. Mark Zuckerberg who is, of course, the CEO, has decided to take the company on a journey into the meta-verse. So, it is now called “Meta” as in “The Metaverse.” But here’s a fun fact: Facebook and Instagram are still the lion’s share of the company’s revenue, and that includes all of their advertising. Continue reading

Facebook (a.ka. Meta) Is Very Big. We All Know That. But Not Everyone Loves It

Facebook – now renamed “META” – isn’t the most popular social media platform. It may be the biggest (still) but few people are like “Yeah! I LOVE Facebook!”. In fact, although a lot of people spend time on Facebook, it is probably fair to say that a lot of people hate it and wouldn’t waste their time on it. It’s the Titanic of social media. It may (slowly) be sinking – if not in users, then in cachet. Continue reading