Facebook Has Now Become ‘Meta,’ but I Still See Myself as a Facebook Ads Expert

Facebook is in a funk. Mark Zuckerberg who is, of course, the CEO, has decided to take the company on a journey into the meta-verse. So, it is now called “Meta” as in “The Metaverse.” But here’s a fun fact: Facebook and Instagram are still the lion’s share of the company’s revenue, and that includes all of their advertising. Continue reading

Facebook (a.ka. Meta) Is Very Big. We All Know That. But Not Everyone Loves It

Facebook – now renamed “META” – isn’t the most popular social media platform. It may be the biggest (still) but few people are like “Yeah! I LOVE Facebook!”. In fact, although a lot of people spend time on Facebook, it is probably fair to say that a lot of people hate it and wouldn’t waste their time on it. It’s the Titanic of social media. It may (slowly) be sinking – if not in users, then in cachet. Continue reading

People Think There Is Only Google for Advertising, but There Are Opportunities Beyond AdWords

When people think of advertising online, they often think Google, Google, Google. But there’s also Facebook, Facebook, Facebook, and Instagram, Instagram, Instagram. I’m an expert on both Google and Facebook / Instagram advertising and can help you find the best online venue for your advertising message. Continue reading

Facebook’s Time of Troubles Yet It’s Still an Important Social Media Marketing Platform

Unless you have been living under a rock, unconnected to Facebook, you will be well aware that Facebook has been having its’ fair share of problems recently, what with fake news and the decline of organic reach. It has also been accused of enabling people to meddle in elections, among other things, and has been working hard to restore its’ reputation. Continue reading