Apart from that old fellow in the Amazon rain forest who was found dead recently, there cannot be anyone else in the world who doesn’t know what Google is. Today, Google and SEO go hand in hand in some respects, because if you want to get to the first page of Google you need to understand SEO (“search engine optimization”). Continue reading
Tag : Google
If You Want to Advertise on Google Ads, You Need My Expert Help
Google, like most of the Big Tech, is based in the Bay Area. But not in San Francisco. Rather in Mountain View. San Francisco is not my hometown either, but it is sort of my home base. Continue reading
Digital Advertising Isn’t Easy. In Fact, It Can Get Very Involved
Oh boy! When it comes to advertising online, where do you start? There’s Google Ads. There’s Facebook. There’s LinkedIn. There’s Instagram. There’s Reddit. There’s even Bing! Yes, in some weird situations you SHOULD advertise on Bing, like if you want to reach the AOL set. Continue reading
As With Many Things in Business, You May Need Help From an SEO Expert
When you run any sort of a business, there are a lot of complex moving parts to it, and even though you are the owner, CEO, chairman, “boss”, or whatever, you can’t be an expert in all of them. Continue reading
SEO Is a Mystery to Some People, but It’s Not Rocket Science
When you use the term SEO, or search engine optimization, in front of many people, a glazed look comes over their eyes. It is a mystery to them. Some may even call it an alchemy. But it’s not rocket science or nuclear physics. Continue reading
More and More Advertising on Google Means More Litigation
Google Ads is expanding rapidly. It makes sense, because more and more people are shopping online these days and businesses need to be where the customers can find them. Continue reading
What Is an Algorithm? Most People Really Don’t Know!
What’s an algorithm? Go on, tell me.
Quite. If you are like the vast majority of people you have no understanding whatsoever of algorithms, whether that is to do with Google Ads – formerly Google AdWords – or SEO, or even Facebook, Instagram, Twitter. They all have “algorithms” both for “organic” (free stuff) and “ads” (paid stuff Continue reading