If You Are Having Trouble With Instagram Advertising, I Can Help (as an Expert Witness)

Instagram is complicated. It’s not only the hip, cool, social platform favored by the young set. It is also under pressure from TikTok. Until a couple of years ago, hardly anyone had heard of TikTok, but since its’ foundation in 2016 it has accelerated rapidly and is now challenging the Instagram Reels product. Continue reading

Instagram Marketing Expert: Think Outside the Facebook

I get quite a few questions and requests as to whether I am an “Instagram marketing expert,” and the answer is always a bit of a yes and a no. It’s a no in the sense that I am not one of those gurus on Instagram who have zillions of followers and whose every vacation move, every Latte at Starbucks, every visit to Las Vegas is meticulously categorized on the social network. Continue reading

Social Media Expert and Related Searches

In my copious spare time, I always have a list of potential ideas for my YouTube videos. Among them are, of course, to do videos that go with my workbooks, such as my recently published Job Search and Career Building Workbook. Those are a bit of drudgery, however, I realize as soon as I published them, that many people who read the books are overjoyed to have a visual step-by-step guide to one of the two dues listed in the book. Continue reading