Most businessmen today know what SEO is – which is Search Engine Optimization. In other words, it is running everything that you do online in such a way that Google likes your website and promotes you to the top of the first page. Continue reading
SEO is the art and science of getting a company to the top of Google. Guess what? It’s not easy, but it can be done. I know. I do it. There are also a range of tricks ranging from easy and non-controversial to controversial, so-called “Black Hat”, SEO tricks. Continue reading
Oakland is often described as to San Francisco what Brooklyn is to New York. It’s that hip and trendy (and somewhat less expensive) city to the East. However, when it comes to social media marketing in Oakland you would do well to look West across the Bay to San Francisco where you will find me, Jason McDonald. Continue reading
Many people need a San Francisco SEO company, but they mistakenly think that it requires a “big” company when that is not the case at all. What is needed is an SEO expert who gets down in the trenches with them. After all, it is not a group of people who create your web content: it is one individual. Continue reading
Everything these days is mobile, mobile, mobile! Walk into any cafe in San Francisco, whether it’s a trendy artisan cafe like Four Barrel Coffee on Valencia, or a national chain like the Starbucks that literally are a stone’s throw from each other in downtown San Francisco or near the Federal Reserve Bank of San Francisco, and it’s people people people on their mobile mobile mobile phones. Everything has “gone mobile.” Continue reading
As a teacher and trainer in Social Media Marketing, one of the most common questions I get is, “Jason, I have a small business and we depend on Yelp… but how do we get reviews?” My easy answer is: ask. Simply asking happy customers, “Hey, could you do me a favor… please write us an honest review on Yelp,” is the No. 1, easiest way to get reviews. You’ll ask ten customers to get one review, but over time, you’ll see a steady increase in reviews on Yelp (or Google+).
Local SEO / Social Media – Getting Reviews on Yelp
But there’s another easy way to get reviews on Yelp, easily: provide really horrible, rude service after completely screwing up a customer order. Ha, ha, ha. I am not kidding, however. In today’s environment, any customer can write a review of your local business with the click of a button. This is especially true in San Francisco, the home town of Yelp, but it is true anywhere.
For example… Recently, we just got home from our annual summer road trip from the San Francisco Bay Area to Tulsa, Oklahoma, and Plano, Texas, and back. In Plano, Texas, we have a family tradition of going to Bone Daddy’s BBQ restaurant in Plano. This year, however, the service was beyond terrible: our food came out late, the waitress was scruffy to be polite, and the manager was not very much better. So, what did I do? Go onto Yelp and re-write my “good” review into a “bad review.” You can read my review of Bone Daddy’s Plano Texas to see what I’m talking about.
Next, the Karma of the universe intervened. We were in Tehachapi, California, on our way back, and stopped by McDonald’s. (Not a lot of food options on highway 58). McDonald’s fouled up our order, and my wife called in to complain. I expected the worst: sorry, Charlie, sort of attitude. But instead, they comped us our food, refilled our order, and were incredibly nice about the whole thing. Score #1 for McDonald’s. So I wrote a positive review of McDonald’s… and was amazed at how their service put Bond Daddy’s to shame.
Morals of the Story: Getting Reviews on Yelp
Moral of the story for local reviews. #1 – ask for reviews from happy customers. #2 – if you have a mix-up, fix it for the customer and go beyond the call of duty… to prevent a) a bad review, and b) possibly get a good review. #3 – stop by McDonald’s in Tehachapi, California, for incredible service at the place you’ll least expect it!