How an Expert Witness in Online Advertising Can Help You

In a legal case, expert witnesses are often called upon to provide their specialized knowledge or experience in a particular field. When it comes to cases involving online advertising, such as on YouTube, Google, or Facebook, it is critical for attorneys to hire an expert witness who has strong educational and trade experience in doing quantitative research, formulating hypotheses in a scientific way, evaluating those against the facts, and writing a clear and concise technical work product. Continue reading

SEO Is Complex. If You Are in a Court Case, You Will Need Expert Help

SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no “I”! No investment. Except time. Continue reading