In a legal case, expert witnesses are often called upon to provide their specialized knowledge or experience in a particular field. When it comes to cases involving online advertising, such as on YouTube, Google, or Facebook, it is critical for attorneys to hire an expert witness who has strong educational and trade experience in doing quantitative research, formulating hypotheses in a scientific way, evaluating those against the facts, and writing a clear and concise technical work product. Continue reading
Tag : Online SEO Class
SEO Is Complex. If You Are in a Court Case, You Will Need Expert Help
SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no “I”! No investment. Except time. Continue reading
Since the Outbreak of COVID-19, Online Advertising Has Expanded Considerably
Covid-19 made many changes. Among them: a dramatic shift to everything being online. Even local restaurants in San Francisco offer “online” services such as curbside pickup, and of course, take out or delivery. Continue reading
If You Need an Expert Witness, He or She Must Be Able to Explain to a Judge and Jury
There are a lot of websites around the world. While the number changes every second, according to the January 2021 Web Server Survey by Netcraft, the exact number was 1,197,982,359 – well north of one billion. And most of the owners of those websites want them to be at the top of Google. Continue reading
The More Online Advertising There Is, the More Experts Are Needed
There is no doubt that advertising on the Internet is on the increase, and now that so many more people are working from home it isn’t going to slow down any time just yet. Continue reading
There Is No Doubt That Most San Franciscans Don’t Understand SEO, but I Can Help
SEO is the art and science of getting a company to the top of Google. Guess what? It’s not easy, but it can be done. I know. I do it. There are also a range of tricks ranging from easy and non-controversial to controversial, so-called “Black Hat”, SEO tricks. Continue reading
My Online Classes in SEO and Social Media Marketing for Spring, 2019
I will be teaching online classes via Stanford Continuing Studies this Spring. Continue reading