Companies, not just in San Francisco, but from throughout the world often call me and ask how they can get to the top of Google. Well, the first thing they have to understand is what is SEO. SEO stands for Search Engine Optimization and is fancy-speak for getting a company to the top of Google. Continue reading
Judges and jurors may use Google, but they don’t understand it. They might think it’s “magic” why one company (and not another) is at the top of Google when the next company in exactly the same line of business is buried away somewhere on page nine. If you think about it, you – the reader – are probably much the same. Continue reading
SEO is the art and science of getting a company to the top of Google. Guess what? It’s not easy, but it can be done. I know. I do it. There are also a range of tricks ranging from easy and non-controversial to controversial, so-called “Black Hat”, SEO tricks. Continue reading
San Francisco, California – September 30, 2019. Jason McDonald, an expert witness working in SEO, Social Media Marketing, and AdWords, is proud to announce a new informational page on his services as an expert witness in digital or online advertising. As online advertising has grown beyond just Google Ads, many attorneys are looking for expert witnesses who know both paid and organic opportunities not just on Google or other search engines but on social media networks such as Facebook, Instagram, and LinkedIn. Continue reading
San Francisco, California – September 14, 2019. Jason McDonald, an expert witness working in SEO, Social Media Marketing, and AdWords, is proud to announce new online course offerings in Search Engine Optimization and Social Media Marketing taught under the auspices of Stanford Continuing Studies. The online courses teach small business owners and marketers the secrets of ranking on search engines and how to use social media networks for online promotion. Continue reading
Everybody knows what SEO is, don’t they?
Well, possibly not. You might have seen those three letters bandied about all over the Internet, but not have a clue what they mean. If that’s the case, they stand for Search Engine Optimization. Continue reading
It is a fact that there are thousands of people who describe themselves as SEO experts – and I am one of them, having been involved with SEO for over 20 years. Even so, you need to be careful because you will find that many of these “experts” have their own websites somewhere down on page 9 of Google where they will never be found. When it comes to understanding seo and how to sell it, for anyone new to the world of digital marketing, this can be a lot to take in. But with that being said, getting to grips with the basics at least would be a start.