California is the nation’s most populous state. It’s also, arguably, the most litigious. Many lawsuits that touch on “digital” issues are based in the Bay Area. Well, so am I, though I have moved home. But I am personally back in the Bay Area frequently, and now consider it my “second home.” Continue reading
You’d think that San Francisco would be full of “digital marketing experts”. Well, surprisingly, not exactly. Ironically, many of the workers in San Francisco are technical programmers, software types, and (very wealthy) CEOs. Only a few know not only marketing but also digital marketing: SEO, social media marketing, Google Ads, Facebook ads, Instagram, LinkedIn, and all the rest of the crowd. Continue reading
SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too. Continue reading
San Francisco, California – October 21, 2021. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce the release of the 2022 edition of his best-selling SEO book, entitled, “The SEO Workbook.” The book is now over ten years old and enjoys more than one hundred and fifty reviews on Amazon.com.
Every business wants to be at the top of Google because it’s free advertising. What’s more, if your business is at the top of Google, or at least in the top three search results, that’s good because 50% of all clicks go to the top three. Continue reading