SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading
When you run any sort of a business, there are a lot of complex moving parts to it, and even though you are the owner, CEO, chairman, “boss”, or whatever, you can’t be an expert in all of them. Continue reading
San Francisco, California – June 2, 201. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce new content on SEO expert witness services and the issue of trademarks. Alleged trademark infringement is a common reason that attorneys reach out to Jason McDonald for expert witness services in SEO, social media, and/or Google Ads.
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
San Francisco, California – April 17, 2021. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce new website content focused on the complexities of being an expert witness in search engine optimization or SEO. As search engines such as Google, Amazon, and Bing increase in relevance for businesses across the United States, litigation is also increasing and hence the demand for expert witness services in how search engines operate and how content can be optimized for SEO.
Search engine optimization is the art of getting your website to the top of Google, and that means that it will rank on Bing and Yahoo also. Why do you want to be on the top of Google? Simple. Perhaps 50% of the people searching on Google for something – anything – click on one of the first three websites in the listings. Continue reading