Every business wants to be at the top of Google because it’s free advertising. What’s more, if your business is at the top of Google, or at least in the top three search results, that’s good because 50% of all clicks go to the top three. Continue reading
SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading
When you run any sort of a business, there are a lot of complex moving parts to it, and even though you are the owner, CEO, chairman, “boss”, or whatever, you can’t be an expert in all of them. Continue reading
San Francisco, California – June 2, 201. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce new content on SEO expert witness services and the issue of trademarks. Alleged trademark infringement is a common reason that attorneys reach out to Jason McDonald for expert witness services in SEO, social media, and/or Google Ads.
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
San Francisco, California – April 17, 2021. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce new website content focused on the complexities of being an expert witness in search engine optimization or SEO. As search engines such as Google, Amazon, and Bing increase in relevance for businesses across the United States, litigation is also increasing and hence the demand for expert witness services in how search engines operate and how content can be optimized for SEO.