Many digital marketing professionals claim they are qualified as an SEO expert witnesses to help fight a case. Not all SEO professionals are the same. Some have spent years managing website content and traffic. Continue reading
Tag : SEO Expert
SEO Can Get Very Complicated. If You Need an SEO Expert Witness, I Can Help
California is our most populous state. It’s also the home of most of our tech companies, including Google, based in Mountain View. It’s where I got my Ph.D. (UC Berkeley – Go Bears!), and where I continue to teach (Stanford Continuing Studies). Continue reading
The Bay Area Is Now My Second Home, but I Can Still Help as an Expert Witness
California is the nation’s most populous state. It’s also, arguably, the most litigious. Many lawsuits that touch on “digital” issues are based in the Bay Area. Well, so am I, though I have moved home. But I am personally back in the Bay Area frequently, and now consider it my “second home.” Continue reading
I’m the Man You Need for a Digital Marketing Expert Witness in California
California has given birth to many trends. Surfing is an obvious example. Hollywood is another. Digital marketing is yet another. All of the major digital marketing companies are headquartered in California, and digital marketing is massive today because so much is done online. Continue reading
I Am Jason McDonald, and I Am Not an Attorney. I Am an Expert Witness
I am Jason McDonald and I often get asked if I am an attorney. The truth is obviously that I am not. Yes, I often get involved in litigation, but I am called upon as an expert witness on trademarks and advertising online, because that is my specialty. Continue reading
The Bay Area Has Plenty of “Techies” but Very Few Digital Marketing Experts
You’d think that San Francisco would be full of “digital marketing experts”. Well, surprisingly, not exactly. Ironically, many of the workers in San Francisco are technical programmers, software types, and (very wealthy) CEOs. Only a few know not only marketing but also digital marketing: SEO, social media marketing, Google Ads, Facebook ads, Instagram, LinkedIn, and all the rest of the crowd. Continue reading
SEO Is Complicated. So Is Explaining It to a Judge and Jury, but I Can Do That
SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too. Continue reading