California is our most populous state. It’s also the home of most of our tech companies, including Google, based in Mountain View. It’s where I got my Ph.D. (UC Berkeley – Go Bears!), and where I continue to teach (Stanford Continuing Studies). Continue reading
California is the nation’s most populous state. It’s also, arguably, the most litigious. Many lawsuits that touch on “digital” issues are based in the Bay Area. Well, so am I, though I have moved home. But I am personally back in the Bay Area frequently, and now consider it my “second home.” Continue reading
You’d think that San Francisco would be full of “digital marketing experts”. Well, surprisingly, not exactly. Ironically, many of the workers in San Francisco are technical programmers, software types, and (very wealthy) CEOs. Only a few know not only marketing but also digital marketing: SEO, social media marketing, Google Ads, Facebook ads, Instagram, LinkedIn, and all the rest of the crowd. Continue reading
SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too. Continue reading
San Francisco, California – October 21, 2021. Jason McDonald, an expert on search engine optimization and social media marketing, is proud to announce the release of the 2022 edition of his best-selling SEO book, entitled, “The SEO Workbook.” The book is now over ten years old and enjoys more than one hundred and fifty reviews on Amazon.com.