The Principle of Search Engine Optimization Is Very Simple. Doing It Is Not!

SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading

SEO (Search Engine Optimization) Is Not Just Important – It Is a Critical Tool for Many Businesses

Back in the day – only ten years or so ago – the term SEO hadn’t been invented. In those days Google’s spiders were far less sophisticated than they are today and the way to get to the top of Google was to have pages full of a single keyword or keyword phrase, and the more of them the better. Continue reading