Finding an expert with specific expertise is essential when a lawyer needs an expert witness! For instance, if a case involves fraud around Google Ads, the expert witness should have deep, real-world experience with Google Ads. And after they gather the facts, it’s time to decipher the data for a judge and jury. The facts don’t “speak for themselves,” so a jury needs an expert witness with several essential skills for success. Continue reading
Author Archives : Jason McDonald, Ph.D
The Crucial Role of Expert Witnesses in Trademark and Advertising Litigation: Unveiling the Power of Google Ads
So you want to know why an “expert witness” is a valuable asset in complex litigation involving trademarks and advertising, specifically when it comes to Google Ads. Well, let me break it down for you in a fun and conversational way! Continue reading
Unlocking SEO Success: The Proof of the Pudding Lies in Effective Website Optimization
Hey there, fellow word enthusiasts! Today, let’s dive into the delectable world of SEO (Search Engine Optimization) and uncover why the proof of the pudding is in the eating! Continue reading
Unraveling Social Media: Its Inner Workings and the Crucial Role of Expert Witnesses in Complex Lawsuits
Hey there! Let’s dive into the fascinating world of social media, and its underlying structure, and shed some light on the invaluable contribution of expert witnesses in complex lawsuits involving this ever-evolving digital landscape. Continue reading
On Page vs. Off Page SEO: Do You Need Both?
This is one of the big questions business owners ask me. I get it; they have a marketing budget and must decide where to invest those dollars. New digital marketing tools are launched all the time. Continue reading
Truth: The Best Data-Driven Expert Witness isn’t a People Pleaser
In customer service, what the customer wants, the customer gets. A five-star hotel caters to the needs of each guest, delivering the best in service. In return, the guest may leave a favorable rating and plan to return. Continue reading
Unveiling the Power of Expert Witnesses in Complex Trademark and Advertising Litigation
In the realm of online advertising, particularly when it comes to disputes involving trademarks and advertising practices, the complexities can be overwhelming. Engaging an expert witness can prove invaluable in shedding light on the intricate details of such cases. Continue reading