Apart from that old fellow in the Amazon rain forest who was found dead recently, there cannot be anyone else in the world who doesn’t know what Google is. Today, Google and SEO go hand in hand in some respects, because if you want to get to the first page of Google you need to understand SEO (“search engine optimization”). Continue reading
Author Archives : Jason McDonald, Ph.D
SEO Can Get Very Complicated. If You Need an SEO Expert Witness, I Can Help
California is our most populous state. It’s also the home of most of our tech companies, including Google, based in Mountain View. It’s where I got my Ph.D. (UC Berkeley – Go Bears!), and where I continue to teach (Stanford Continuing Studies). Continue reading
You Can Lose a Lot of Money on Instagram Advertising if You Get It Wrong
Advertising online can produce some dramatic results – provided that you know exactly what you are doing. In that respect, Instagram is no different from the rest of them. Continue reading
It’s Not Easy to Find an Expert Witness Regarding Online Ads
It’s true. Finding an expert witness in online ads is not easy because being a good expert witness is not easy either. Continue reading
If You Are an Attorney in Need of a Social Media Expert Witness, Call Me
Social media can mean a lot of things. It can mean ads. It can mean organic. It can even mean explaining how Twitter, Facebook, or YouTube work to laypeople. How would you even describe it? Continue reading
You Can Make Good Money Advertising on Social Media, but It’s Tricky
Many business owners love social media because it is free to use. Well, OK, you don’t actually pay money to go on social media, but you have to pay with your time. This is known as “sweat equity”: you’re trading your time. Continue reading
Many Younger Folks Now Prefer Instagram to Facebook
Is Instagram becoming the new Facebook? Word has it that the younger generation is becoming bored with Facebook and moving to Instagram. OK, we don’t believe that Facebook will disappear from the face of the planet any time soon, as it has 1.62 billion users a day. Continue reading