Facebook has rebranded itself as META. So that it connects with the metaverse. But what is the metaverse? Mark Zuckerberg and Satya Nadella (CEO of Microsoft, since you ask) say that it is the future of the internet. Or maybe it is a video game? Or perhaps another version of TikTok? Continue reading
Category : Blog
It’s Easy to Waste Money on Google Advertising. So Don’t.
Google is complicated! It’s more than just Google. It’s YouTube. It’s the local pack. It’s Gmail. And it’s what’s called the Google Display Network or GDN. Ads can appear in multiple places and formats and be triggered not just by keywords but even by user behavior. Continue reading
Most People Think “Organic” Is to Do With Food. But Not When It’s on Facebook
“Organic” on Facebook isn’t just fruits and vegetables grown without using pesticides. While – hey – eating organic food is probably better for you than fruits and vegetables coated with toxic junk, “organic” on Facebook has a meaning in social media marketing: it’s “free” stuff. The stuff you don’t pay for. Continue reading
We All Know of Google, but There Are Things That You Don’t Know
Apart from that old fellow in the Amazon rain forest who was found dead recently, there cannot be anyone else in the world who doesn’t know what Google is. Today, Google and SEO go hand in hand in some respects, because if you want to get to the first page of Google you need to understand SEO (“search engine optimization”). Continue reading
SEO Can Get Very Complicated. If You Need an SEO Expert Witness, I Can Help
California is our most populous state. It’s also the home of most of our tech companies, including Google, based in Mountain View. It’s where I got my Ph.D. (UC Berkeley – Go Bears!), and where I continue to teach (Stanford Continuing Studies). Continue reading
You Can Lose a Lot of Money on Instagram Advertising if You Get It Wrong
Advertising online can produce some dramatic results – provided that you know exactly what you are doing. In that respect, Instagram is no different from the rest of them. Continue reading
It’s Not Easy to Find an Expert Witness Regarding Online Ads
It’s true. Finding an expert witness in online ads is not easy because being a good expert witness is not easy either. Continue reading