When Marketing Online, It Is No Longer Good Enough to Use Free Traffic Alone
Sad to say, but the days when you could use SEO alone to get to the top of Google, Facebook, Instagram, and all the rest,…
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Many Facebook Employees Don’t Understand How Facebook Advertising Works
Oh, the irony! You would think that San Francisco would be full of experts on Facebook! After all, many Facebook workers live in San Francisco…
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What Is an Algorithm? Most People Really Don’t Know!
What’s an algorithm? Go on, tell me. Quite. If you are like the vast majority of people you have no understanding whatsoever of algorithms, whether…
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People Think There Is Only Google for Advertising, but There Are Opportunities Beyond AdWords
When people think of advertising online, they often think Google, Google, Google. But there’s also Facebook, Facebook, Facebook, and Instagram, Instagram, Instagram. I’m an expert…
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You Need SEO for Google, but What, Exactly, Is SEO?
Companies, not just in San Francisco, but from throughout the world often call me and ask how they can get to the top of Google….
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You Need an Expert to Explain Google to a Judge and Jury
Judges and jurors may use Google, but they don’t understand it. They might think it’s “magic” why one company (and not another) is at the…
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I’m an Online Advertising Expert Witness, Although Not a Lawyer
As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer.