AdWords, of course, is Google's pay-per-click platform. I am a certified AdWords expert, and can take the crazy complexities of AdWords and explain them to normal folk (that would be you).
AdWords Expert Witness

Need AdWords expert witness services? Contact me for a quick, free consultation on your AdWords litigation services and needs!

Beyond my courses taught in the San Francisco Bay Area / San Jose – Silicon Valley, I am getting more and more requests as an AdWords Expert Witness. As someone who has taught many thousands of people about SEO, Social Media Marketing, and AdWords and with a Ph.D. from UC Berkeley, I have both strong teaching and research expertise that is useful in expert witness situations.

That said, I am available as a professional AdWords expert witness or consultant either online or in person. Call me at +1-510-894-6169 or email me – I am happy to discuss your project for free, no obligation!

AdWords Expert Witness – Deliverables:

AdWords Expert Witness
Many of my SEO consultant deliverables are transferable to the AdWords Expert witness domain. I work with companies nation-wide, but often I consult with companies in the San Francisco Bay Area or Silicon Valley companies. Because of the Internet, it doesn’t really matter where your company is physically located. I provide professional AdWords expert witness services based on the following tasks based on a thorough analysis of any Google AdWords PPC advertising –

  • AdWords Assessment – why did the plaintiff or defendant advertise? What were the implied marketing objectives?
  • Keyword Match Types – AdWords is driven by the match types such as exact, phrase, modified broad, and broad (as well as negative match) yet many advertisers do not understand them; this is a source of potential trouble.
  • Search Network vs. Display Network – Google pay-per-click advertising (PPC advertising) is not just one network but at least two: the search and display network.
  • Conversions and eCommerce – many advertisers attempt to run conversion tracking via Google Analytics and/or third-party eCommerce platforms. I can help you understand what conversions occurred, if any, and for what keywords on AdWords pay-per-click systems
  • Metrics – Google analytics and beyond. Today everything is about metrics, including PPC (pay-per-click) advertising.
  • Beyond AdWords – you can advertise not only on AdWords but on YouTube as well as Facebook, LinkedIn, Twitter and other online networks. I can analyze what happened where, when, and how.

I have a complete bio on my professional AdWords consultant experience, so please check that out. Any questions? Please contact me for a free phone consultation, today!

AdWords Expert Witness – San Francisco Bay Area – Silicon Valley – San Jose

I work with clients all over the world on their Google AdWords pay-per-click advertising, but many clients prefer to meet face-to-face. If you are not in the San Francisco Bay Area, San Jose, or Silicon Valley California, don’t worry. I work with many companies on their AdWords needs over the phone and Internet, using the Gotowebinar software to consult with you as if I were in your office. For really large projects, I can even travel! But, that said, if you prefer to meet face to face, and are in the San Francisco Bay Area / San Jose area, we can formulate a great professional AdWords consulting relationship –