Advertising your products or services on Google Ads can be extremely profitable for many businesses. It can result in a splendid increase in leads and sales. However, you really do need to know what you are doing when you use Google Ads because you are paying for clicks. Continue reading
Author Archives : Jason McDonald, Ph.D
There Can Be Lots of Disputes on Social Media. You Might Find Yourself in Court!
Social media has revolutionized society (!). Not just society. Politics, relationships, children… in some ways, very good, yet in others, very bad. Often there are disputes about trademarks, and sometimes there are just good old forensics: who posted what, when, where, why, and how. Continue reading
SEO (Search Engine Optimization) May Not Be Exciting or Sexy Yet Is Essential for Any Business
SEO – Search Engine Optimization is a skill that “isn’t going away”. It’s not sexy nowadays like Twitter is, or TikTok is… it’s foundational knowledge on how to build a website, get it to rank on Google, and get inquiries, including sales leads and sales. Continue reading
Elon Musk Has Bought TWITTER: Nobody Knows How This Is Going to Pan Out
With the recent acquisition of Twitter by Elon Musk, the Twitterati are in a flap. No one knows how this will pan out. Most people are focused on the political implications. But the reality is that the business and ad implications may be just as great. Continue reading
If You Are Having Trouble With Instagram Advertising, I Can Help (as an Expert Witness)
Instagram is complicated. It’s not only the hip, cool, social platform favored by the young set. It is also under pressure from TikTok. Until a couple of years ago, hardly anyone had heard of TikTok, but since its’ foundation in 2016 it has accelerated rapidly and is now challenging the Instagram Reels product. Continue reading
You Need Expert Help With Online Advertising – Not an Academic!
Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic. Continue reading
Insults, and a Lot Worse, Get Traded on Social Media. Even Death Threats
Social media can be a fun place to chat to friends and family, and in fact, that was pretty much the way it started out. However, there are also a lot of insults and criticisms that are traded between many different people. Continue reading