When it comes to litigation, expert witnesses can provide crucial insights and perspectives to help attorneys build their cases. However, not all expert witnesses are created equal. Continue reading
Author Archives : Jason McDonald, Ph.D
Google AdWords Will Get “Complexer” in 2023 with GA4 Rolling Out
In today’s world, Google Ads has become a crucial part of many businesses’ marketing strategies. It is a powerful tool that can help businesses reach their target audience and increase their visibility online. Continue reading
An SEO Expert Witness Who Knows How To Navigate the New Digital Media Frontier
There is no end game for digital media marketing strategies on the horizon. As a digital marketing professional, I’ve seen it morph for over twenty years. When Facebook arrived, it changed the advertising game. Continue reading
How Can a Social Media Expert Help Your Legal Case for Court?
Social media has become an integral part of our lives, and its impact is felt in all aspects of our society. For attorneys, the rise of social media presents new challenges and opportunities. One such opportunity is the use of an expert witness in social media. In this post, we will explore the value to an attorney of hiring an expert witness in social media. Continue reading
When Finding an Expert Witness in Digital Marketing, Review the Resume
Many digital marketing professionals claim they are qualified as an SEO expert witnesses to help fight a case. Not all SEO professionals are the same. Some have spent years managing website content and traffic. Continue reading
Having a Knowledgeable Expert Witness on Your Side is Important When it Comes to Online Trademark Infringement
As technology continues to evolve, so do the complexities of lawsuits involving online advertising, such as Google Ads, Facebook Ads, or ads on YouTube. In a lawsuit involving trademark infringement due to online advertising, an attorney may benefit from hiring a skilled expert witness with deep expertise in marketing and how online advertising works at both a quantitative and qualitative level. Continue reading
San Francisco Expert in Google Ads Breaks it Down for Jurors (and Lawyers)
The job of an expert witness is to bring a specialized knowledge base to the courtroom and testify on behalf of a plaintiff. Criminals shows are very dramatic and exciting when an expert talks about blood splatter or firearms. Continue reading