Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I have deep connections to the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading
Tag : Google Ads Expert Witness
If You Want to Know If I’m Good at SEO, Remember How You Found a San Francisco SEO Expert
Every business wants to be at the top of Google because it’s free advertising. What’s more, if your business is at the top of Google, or at least in the top three search results, that’s good because 50% of all clicks go to the top three. Continue reading
Finding an Expert Witness on Trademarks and Online Advertising
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
If You Want to Find Out About Google’s Dirty Little Secret, Read On
All this time you have been thinking of advertising on Google and you thought only of Google Search. Well, here’s their dirty little secret: they also run a huge display network of blogs, video sites, and other websites where you can also advertise. Who knew? Continue reading
As a Google Ads Expert Witness, Dealing With Attorneys Is Part of the Fun
Being an expert witness in Google Ads requires somebody who has a thorough understanding of his or her subject with many years of experience. But there is more to it than that. Continue reading
In Order to Get Online Advertising Right, You Need Expert Help
Platitudes of the last twenty years: EVERYTHING is going online. Well, guess what? That’s kind of true, and even more so with the pandemic. Advertising is now very largely online and so finding an online advertising expert can really help your business even if your business is not online. Continue reading
More and More Advertising on Google Means More Litigation
Google Ads is expanding rapidly. It makes sense, because more and more people are shopping online these days and businesses need to be where the customers can find them. Continue reading