Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading
Tag : Google Ads Expert Witness
You Can Make Money using Google Ads, but You Need to Know What You are Doing
You can make a lot of money by advertising online. Just ask Amazon. In 2017 their total marketing budget was just over $10 billion, and according to Digital Commerce 360 $451.2 million was spent on SEM (Search engine Marketing). Continue reading
I, Jason McDonald, Can Help You if You Need a Google Ads Expert Witness
Very often it is the case that, when advertising, one company infringes on another company’s trademark. It can happen anywhere, whether in a newspaper ad, a TV ad, or an online ad, and companies are always keeping a wary eye out for others infringing on their trademark. I am not an expert on trademarks, nor an attorney… but… Continue reading