San Francisco, California – Marcy 21, 2022. Jason McDonald, an expert on search engine optimization, social media marketing, and Google Ads, is proud to announce a content update to his information page on social media expert witness service. The newly updated page explains that Dr. McDonald offers services not just on social media, generally, but on both organic efforts on social and paid social media advertising.
Google, like most of the Big Tech, is based in the Bay Area. But not in San Francisco. Rather in Mountain View. San Francisco is not my hometown either, but it is sort of my home base. Continue reading
San Francisco, California – February 24, 2022. Jason McDonald, an expert on search engine optimization, social media marketing, and Google Ads, is proud to announce content updates to his website that showcase his expert witness services. Dr. McDonald has been certified in both federal and state court, and has acted as an expert witness in SEO, Google Ads, and social media for more than ten years.
Google just keeps on making money! Why? Because it’s a de facto monopoly of search online. Sure, there’s Bing. But who uses Bing, beyond your Grandma? Beyond Google, of course, there is Amazon, Yelp, YouTube, and other portals like VRBO that are “de facto” search engines. Continue reading
Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I have deep connections to the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading
Every business wants to be at the top of Google because it’s free advertising. What’s more, if your business is at the top of Google, or at least in the top three search results, that’s good because 50% of all clicks go to the top three. Continue reading
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading