Do judges and juries understand the ins and outs of advertising online? Do they know the difference between Google ads, Google AdWords, Facebook ads, the Google display network, and other nuances of digital advertising? I kind of doubt it. That’s why you need an online advertising expert witness like me if you are an attorney involved in a dispute over digital advertising. Continue reading
Tag : Google Ads Expert Witness
What Is an Algorithm? Most People Really Don’t Know!
What’s an algorithm? Go on, tell me.
Quite. If you are like the vast majority of people you have no understanding whatsoever of algorithms, whether that is to do with Google Ads – formerly Google AdWords – or SEO, or even Facebook, Instagram, Twitter. They all have “algorithms” both for “organic” (free stuff) and “ads” (paid stuff Continue reading
Digital Advertising Isn’t Easy. in Fact, It Can Get Very Complicated
Oh boy! When it comes to advertising online, where do you start? There’s Google Ads. There’s Facebook. There’s LinkedIn. There’s Instagram. There’s Reddit. There’s even Bing! Yes, in some weird situations you SHOULD advertise on Bing, like if you want to reach the AOL set. Continue reading
When You Need a Google Ads Expert, It Doesn’t Matter if they’re in the SF Bay Area or Not
Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I am in the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading
Many People Don’t Understand the Difference Between AdWords and Google Ads
Google crushes the world market for search engine technology, massively dominating every country on earth, with the exceptions of China and Russia (because of government interference). However, they don’t do branding very well. Continue reading
When You Use Google Ads You Can Make a Fortune. But You Should Use a Google Ads Expert.
Here is something ironic. The Bay Area is the HOME of the mighty Google, yet many small businesses based here struggle to advertise on Google Ads (formerly Google Adwords) with any sort of success. Continue reading
AdWords has changed It’s Name to Google Ads, but What’s in a Name?
Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading