Oh boy! When it comes to advertising online, where do you start? There’s Google Ads. There’s Facebook. There’s LinkedIn. There’s Instagram. There’s Reddit. There’s even Bing! Yes, in some weird situations you SHOULD advertise on Bing, like if you want to reach the AOL set. Continue reading
Digital advertising can mean different things to different people. It can mean advertising on Google Ads. It can mean ads on Facebook. And it can mean on other platforms like Twitter or LinkedIn or Instagram. It can mean advertising on your own website. It can even mean the use of email. It is all advertising. Continue reading
Since the arrival of Covid-19, the world has become a far more digital place. Instead of going to an office, people are working from home. Who had ever heard of Zoom calls a year ago? Now they are – well – zooming. Everybody is on Zoom. Government departments are talking to each other as they all work remotely, and everyone is social distancing. Continue reading
San Francisco, California – October 18, 2020. Jason McDonald, an expert consultant and author on search engine optimization and social media marketing, is proud to announce new website content on Google Ads expert witness services. As online advertising has expanded due to recent events, so has the demand for expert witnesses in litigation.
Digital advertising is not easy. In fact, it is very easy to lose your shirt unless you really do know what you are doing. Certainly, like anything else, you can learn it. But it’s a steep learning curve and you can go through a lot of cash before you get it right. Continue reading
San Francisco, California – March 2, 2020. Jason McDonald, an expert consultant and author on search engine optimization and social media marketing, is proud to announce new 2020 online training courses in SEO and social media marketing via Stanford Continuing Studies. Each class is five weeks and taught exclusively online, making it easy for businesspeople anywhere in the world to learn SEO and social media marketing, the two pillars of today’s digital marketing. Continue reading
Advertising has long gone “digital.” Online, or digital, advertising now exceeds the total spend on non-digital in the USA. TV is still holding on, and so is trade show marketing. But everything else is digital. Continue reading