Many teenagers and twenty-somethings think that they are “experts” in social media. They must be – because they spend hour after hour on social media. But guess what. Consuming social media as a user… isn’t the same as understanding it as a producer. Continue reading
Tag : Expert Witness
I Can Explain SEO in Words of One Syllable to a Judge and Jury
As a litigation expert witness for SEO (Search Engine Optimization) I have a number of skills combined. I have a technical background, having worked in internet marketing and website design for over 24 years. However, that on its’ own is not sufficient to be able to explain the complexities of SEO to a judge and jury in words that they can understand. Continue reading
In Order to Get Online Advertising Right, You Need Expert Help
Platitudes of the last twenty years: EVERYTHING is going online. Well, guess what? That’s kind of true, and even more so with the pandemic. Advertising is now very largely online and so finding an online advertising expert can really help your business even if your business is not online. Continue reading
I Am Both an SEO Expert and an SEO Expert Witness
Search Engine Optimization often goes by its acronym SEO. What it means is getting a company or topic to the top of search engines, primarily Google. Continue reading
Jason McDonald Can Help If You Need an Instagram Expert Witness
Instagram is one of the biggest social media marketing platforms. It’s owned by Facebook, and yet is incredibly popular. Because of that, brands often step on each other’s toes, especially in the area of trademark. Continue reading
In the 21st Century, Digital Advertising Is It but You Might Need an Expert Witness
Advertising has long gone “digital.” Online, or digital, advertising now exceeds the total spend on non-digital in the USA. TV is still holding on, and so is trade show marketing. But everything else is digital. Continue reading
Am I the Top-rated, Leading Digital Advertising Expert Witness? You be the judge.
We are now firmly ensconced in the 21st century and digital advertising is where it’s at. Online advertising is where the vast majority of advertising is these days. Continue reading