Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic. Continue reading
Tag : Expert Witness
Jason McDonald Consulting Announces 2023 Google Ads Workbook
San Francisco, California – November 15, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Google Ads Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage ads not only on Google’s “Search Network” but also on the so-called “Google Display Network” and YouTube.
It’s Easy to Waste Money on Google Advertising. So Don’t.
Google is complicated! It’s more than just Google. It’s YouTube. It’s the local pack. It’s Gmail. And it’s what’s called the Google Display Network or GDN. Ads can appear in multiple places and formats and be triggered not just by keywords but even by user behavior. Continue reading
It’s Not Easy to Find an Expert Witness Regarding Online Ads
It’s true. Finding an expert witness in online ads is not easy because being a good expert witness is not easy either. Continue reading
If You Are an Attorney in Need of a Social Media Expert Witness, Call Me
Social media can mean a lot of things. It can mean ads. It can mean organic. It can even mean explaining how Twitter, Facebook, or YouTube work to laypeople. How would you even describe it? Continue reading
Jason McDonald Consulting Announces New Online Class in SEO (Search Engine Optimization)
San Francisco, California – August 24, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s latest course on SEO (Search Engine Optimization), taught online via Stanford Continuing Studies. SEO is the art and science of getting a company, product, or even idea to the top of search engines such as Google, Bing, and even Amazon.
I Am Jason McDonald, and I Am Not an Attorney. I Am an Expert Witness
I am Jason McDonald and I often get asked if I am an attorney. The truth is obviously that I am not. Yes, I often get involved in litigation, but I am called upon as an expert witness on trademarks and advertising online, because that is my specialty. Continue reading