Jason McDonald Consulting Announces Post on the Value of Practical Experience to a Social Media Expert Witness

San Francisco, California – June 7, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having a social media expert witness who has “practical” as opposed to “ivory tower” experience with key social media platforms, organic, and advertising aspects. Many attorneys are confronting cases that involve social media (both organic and ads), often (but not always) due to overlap between “trademarks.” The post delves into the advantages of relying on an expert witness with hands-on industry knowledge and real-world expertise. Dr. Jason McDonald, a seasoned expert witness and renowned digital marketing consultant, shares insights into his methodology, emphasizing the significance of facts and practical experience.

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The Advantages of “Practical” Experience in Social Media over “Ivory Tower” Experience

When faced with a legal matter involving social media, the expertise of an expert witness can significantly impact the outcome of your case. However, when selecting a social media expert witness, it is crucial to prioritize real-world experience over academic qualifications alone. In this blog post, we will explore the merits of choosing an expert witness with hands-on experience in social media platforms, highlighting me (Jason McDonald) as a prime candidate for such engagements. (And, yes, I am biased, but allow me to state my case; then call up your favorite “academic” expert in social media and ask him or her to state their rebuttal): Continue reading

How an Expert Witness in Online Advertising Can Help You

In a legal case, expert witnesses are often called upon to provide their specialized knowledge or experience in a particular field. When it comes to cases involving online advertising, such as on YouTube, Google, or Facebook, it is critical for attorneys to hire an expert witness who has strong educational and trade experience in doing quantitative research, formulating hypotheses in a scientific way, evaluating those against the facts, and writing a clear and concise technical work product. Continue reading

You Need Expert Help With Online Advertising – Not an Academic!

Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic. Continue reading

Jason McDonald Consulting Announces 2023 Google Ads Workbook

San Francisco, California – November 15, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Google Ads Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage ads not only on Google’s “Search Network” but also on the so-called “Google Display Network” and YouTube.

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