Academics at major universities might be clever people. They might even write interesting papers and dissertations on, among other things, online advertising. But let’s be frank. They often have never actually “done” advertising. They don’t have real-world experience, and so their ivory tower credentials can be less than realistic. Continue reading
San Francisco, California – November 15, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Google Ads Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage ads not only on Google’s “Search Network” but also on the so-called “Google Display Network” and YouTube.
Social media can mean a lot of things. It can mean ads. It can mean organic. It can even mean explaining how Twitter, Facebook, or YouTube work to laypeople. How would you even describe it? Continue reading
San Francisco, California – August 24, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s latest course on SEO (Search Engine Optimization), taught online via Stanford Continuing Studies. SEO is the art and science of getting a company, product, or even idea to the top of search engines such as Google, Bing, and even Amazon.