San Francisco, California – June 7, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having a social media expert witness who has “practical” as opposed to “ivory tower” experience with key social media platforms, organic, and advertising aspects. Many attorneys are confronting cases that involve social media (both organic and ads), often (but not always) due to overlap between “trademarks.” The post delves into the advantages of relying on an expert witness with hands-on industry knowledge and real-world expertise. Dr. Jason McDonald, a seasoned expert witness and renowned digital marketing consultant, shares insights into his methodology, emphasizing the significance of facts and practical experience.
Author Archives : Jason McDonald
Jason McDonald Consulting Announces Post on the Value of an SEO Expert Witness
San Francisco, California – May 22,, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having an SEO expert witness who is fact-based. SEO or “Search Engine Optimization” is the art and science of creating content, building links, and nurturing technical aspects of a website so that it rises to the top of a search engine such as Google or Bing. Many attorneys are confronting cases that involve SEO, often (but not always) due to overlap between “trademarks.”
The Value of an Expert Witness in Complex SEO (Search Engine Optimization) Litigation
In the digital age, Search Engine Optimization (SEO) has become a critical aspect of any successful online presence. It is a technical discipline within digital marketing that focuses on improving a website’s visibility and ranking on search engine result pages (SERPs). While the importance of SEO is widely recognized in the business world, its value in complex litigation is often overlooked. This post aims to shed light on the significance of an SEO expert in the analysis and data discovery phases of legal proceedings. Continue reading
The Advantages of “Practical” Experience in Social Media over “Ivory Tower” Experience
When faced with a legal matter involving social media, the expertise of an expert witness can significantly impact the outcome of your case. However, when selecting a social media expert witness, it is crucial to prioritize real-world experience over academic qualifications alone. In this blog post, we will explore the merits of choosing an expert witness with hands-on experience in social media platforms, highlighting me (Jason McDonald) as a prime candidate for such engagements. (And, yes, I am biased, but allow me to state my case; then call up your favorite “academic” expert in social media and ask him or her to state their rebuttal): Continue reading
Jason McDonald Consulting Announces Post on the Value of a Social Media Expert Witness
San Francisco, California – April 27, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having a social media expert witness who is fact-based. Many attorneys are confronting cases that involve social media platforms such as Facebook, Twitter, YouTube, etc., and the post explains the value of having an expert with deep experience in both organic and ads on these platforms.
Jason McDonald Consulting Announces 2023 Social Media Marketing Workbook
San Francisco, California – March 27, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Social Media Marketing Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage both organic and ads on social media platforms.
My SEO Expert Confession: I Don’t Blog Enough!
Blogging has become a critical component of many businesses’ marketing strategies. In addition to providing valuable content for readers, blogging can also help to improve a website’s search engine optimization (SEO). In this essay, we will explore the importance of blogging for SEO and why even SEO experts may not always prioritize their own blogs. Continue reading