When you run any sort of business today, even one that is a bricks and mortar business, you need to have a presence online. Yes, you have a website because almost every business has a website, but there is a lot more to it than that. Continue reading
Do judges and juries understand the ins and outs of advertising online? Do they know the difference between Google ads, Google AdWords, Facebook ads, the Google display network, and other nuances of digital advertising? I kind of doubt it. That’s why you need an online advertising expert witness like me if you are an attorney involved in a dispute over digital advertising. Continue reading
What’s an algorithm? Go on, tell me.
Quite. If you are like the vast majority of people you have no understanding whatsoever of algorithms, whether that is to do with Google Ads – formerly Google AdWords – or SEO, or even Facebook, Instagram, Twitter. They all have “algorithms” both for “organic” (free stuff) and “ads” (paid stuff Continue reading
As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer. Continue reading
More and more online, the trend is towards paid advertising. Sure you can get your website to the top of Google for free – provided you can deal with some very complicated SEO – but Google, Facebook, Instagram, and all the rest, have figured out how to get most businesses to pay to play. Continue reading