All this time you have been thinking of advertising on Google and you thought only of Google Search. Well, here’s their dirty little secret: they also run a huge display network of blogs, video sites, and other websites where you can also advertise. Who knew? Continue reading
When you run any sort of business today, even one that is a bricks and mortar business, you need to have a presence online. Yes, you have a website because almost every business has a website, but there is a lot more to it than that. Continue reading
Do judges and juries understand the ins and outs of advertising online? Do they know the difference between Google ads, Google AdWords, Facebook ads, the Google display network, and other nuances of digital advertising? I kind of doubt it. That’s why you need an online advertising expert witness like me if you are an attorney involved in a dispute over digital advertising. Continue reading
What’s an algorithm? Go on, tell me.
Quite. If you are like the vast majority of people you have no understanding whatsoever of algorithms, whether that is to do with Google Ads – formerly Google AdWords – or SEO, or even Facebook, Instagram, Twitter. They all have “algorithms” both for “organic” (free stuff) and “ads” (paid stuff Continue reading
As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer. Continue reading