As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer. Continue reading
Tag : Google Ads
If You Need a Google Ads Expert Witness in Court, I Can Help
More and more online, the trend is towards paid advertising. Sure you can get your website to the top of Google for free – provided you can deal with some very complicated SEO – but Google, Facebook, Instagram, and all the rest, have figured out how to get most businesses to pay to play. Continue reading
Digital Advertising Isn’t Easy. in Fact, It Can Get Very Complicated
Oh boy! When it comes to advertising online, where do you start? There’s Google Ads. There’s Facebook. There’s LinkedIn. There’s Instagram. There’s Reddit. There’s even Bing! Yes, in some weird situations you SHOULD advertise on Bing, like if you want to reach the AOL set. Continue reading
Many People Don’t Understand the Difference Between AdWords and Google Ads
Google crushes the world market for search engine technology, massively dominating every country on earth, with the exceptions of China and Russia (because of government interference). However, they don’t do branding very well. Continue reading
When You Use Google Ads You Can Make a Fortune. But You Should Use a Google Ads Expert.
Here is something ironic. The Bay Area is the HOME of the mighty Google, yet many small businesses based here struggle to advertise on Google Ads (formerly Google Adwords) with any sort of success. Continue reading
AdWords has changed It’s Name to Google Ads, but What’s in a Name?
Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading
You Can Make Money using Google Ads, but You Need to Know What You are Doing
You can make a lot of money by advertising online. Just ask Amazon. In 2017 their total marketing budget was just over $10 billion, and according to Digital Commerce 360 $451.2 million was spent on SEM (Search engine Marketing). Continue reading