Here’s a funny thing: Google has such a massive dominance over the search market and yet people still talk about search engine optimization as if there are other search engines. Continue reading
Tag : Google Ads
If You Want to Advertise on Google Ads, You Need My Expert Help
Google, like most of the Big Tech, is based in the Bay Area. But not in San Francisco. Rather in Mountain View. San Francisco is not my hometown either, but it is sort of my home base. Continue reading
Strangely, Many Google Employees Are No Good at Google Ads, but I Am
San Francisco is nearly ground zero for Google. Actually, that would be Mountain View. But – ironically – there aren’t many Googlers who are experts in Google Ads. They’re very narrow in terms of how they are “educated” at Google, and while they may know the technical details of Google Ads, most of them have never actually run ads. Well, they wouldn’t, would they? Continue reading
I Am a Google Ads Expert Witness, Although I Am Definitely Not an Attorney
OK, full disclosure. I am Jason McDonald. That is who I am, but I am NOT an attorney. That’s not my role in any litigation. But I know enough about trademarks to opine on the facts of how Google Ads can be used and in what sense it may create an infringement in trademark at least a factual basis. Continue reading
Online Advertising Can Cost a Fortune if You Don’t Fully Understand It
In ancient times, like for example, 1994, there was a lot of print advertising. People would read on trees (REALLY!), things like “newspapers” and “magazines”. Vendors would place ads in these dead tree instruments and pay for people to see their ads in print. Continue reading
It’s Hard Enough to Understand Google Ads, but Even More So if It Involves Litigation
Google just keeps on making money! Why? Because it’s a de facto monopoly of search online. Sure, there’s Bing. But who uses Bing, beyond your Grandma? Beyond Google, of course, there is Amazon, Yelp, YouTube, and other portals like VRBO that are “de facto” search engines. Continue reading
The Bay Area Is Home to Facebook, Pinterest, and Many Other Digital Advertising Venues
The Bay Area is the true home of digital advertising and marketing. If you think about it, Facebook, Twitter, LinkedIn, Pinterest, Reddit, and more are all based in the Bay Area, and if you are looking for a digital advertising expert in San Francisco, that is me – Jason McDonald. Continue reading