Google Ads is expanding rapidly. It makes sense, because more and more people are shopping online these days and businesses need to be where the customers can find them. Continue reading
Tag : Google Ads
It Is Not Likely That a Judge and Jury Will Understand Online Advertising
Do judges and juries understand the ins and outs of advertising online? Do they know the difference between Google ads, Google AdWords, Facebook ads, the Google display network, and other nuances of digital advertising? I kind of doubt it. That’s why you need an online advertising expert witness like me if you are an attorney involved in a dispute over digital advertising. Continue reading
If You Want an Adwords Expert Witness, You Need to Know It Is No Longer “Adwords”
As an AdWords expert witness, the first thing I have to tell you is that it is no longer called AdWords. Google, in its infinite wisdom, rebranded it as Google Ads on July 24th 2018. Continue reading
What Is an Algorithm? Most People Really Don’t Know!
What’s an algorithm? Go on, tell me.
Quite. If you are like the vast majority of people you have no understanding whatsoever of algorithms, whether that is to do with Google Ads – formerly Google AdWords – or SEO, or even Facebook, Instagram, Twitter. They all have “algorithms” both for “organic” (free stuff) and “ads” (paid stuff Continue reading
I’m an Online Advertising Expert Witness, Although Not a Lawyer
As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer. Continue reading
If You Need a Google Ads Expert Witness in Court, I Can Help
More and more online, the trend is towards paid advertising. Sure you can get your website to the top of Google for free – provided you can deal with some very complicated SEO – but Google, Facebook, Instagram, and all the rest, have figured out how to get most businesses to pay to play. Continue reading
Digital Advertising Isn’t Easy. in Fact, It Can Get Very Complicated
Oh boy! When it comes to advertising online, where do you start? There’s Google Ads. There’s Facebook. There’s LinkedIn. There’s Instagram. There’s Reddit. There’s even Bing! Yes, in some weird situations you SHOULD advertise on Bing, like if you want to reach the AOL set. Continue reading