As an AdWords expert witness, the first thing I have to tell you is that it is no longer called AdWords. Google, in its infinite wisdom, rebranded it as Google Ads on July 24th 2018. Continue reading
Tag : SEO
When Marketing Online, It Is No Longer Good Enough to Use Free Traffic Alone
Sad to say, but the days when you could use SEO alone to get to the top of Google, Facebook, Instagram, and all the rest, have gone. The game has changed. Continue reading
You Need an Expert to Explain Google to a Judge and Jury
Judges and jurors may use Google, but they don’t understand it. They might think it’s “magic” why one company (and not another) is at the top of Google when the next company in exactly the same line of business is buried away somewhere on page nine. If you think about it, you – the reader – are probably much the same. Continue reading
If You Are Involved in SEO Litigation, You Need an Expert Witness in Search Engine Optimization
Search Engine Optimization is a very complicated subject, partly because Google (and Bing and Yahoo) do not give away all of their secrets. We know that their algorithms set out to find content on websites that is interesting and fresh. Continue reading
The More Online Advertising There Is, the More Experts Are Needed
There is no doubt that advertising on the Internet is on the increase, and now that so many more people are working from home it isn’t going to slow down any time just yet. Continue reading
Digital Advertising Is Complicated, Especially If You Get Sued
Digital advertising is not easy. In fact, it is very easy to lose your shirt unless you really do know what you are doing. Certainly, like anything else, you can learn it. But it’s a steep learning curve and you can go through a lot of cash before you get it right. Continue reading
Who is an SEO Guru? Me, You, Everyone? Finding an SEO Expert in the Bay Area
The word “guru” is a Sanskrit term for someone who is a master, guide, teacher, or expert in a particular field. It has long been used in a religious context, but today it is used much more widely, in particular in the field of internet marketing, and anything else to do with the internet. Continue reading