When you run any sort of business today, even one that is a bricks and mortar business, you need to have a presence online. Yes, you have a website because almost every business has a website, but there is a lot more to it than that. Continue reading
Tag : SEO
As a Google Ads Expert Witness, Dealing With Attorneys Is Part of the Fun
Being an expert witness in Google Ads requires somebody who has a thorough understanding of his or her subject with many years of experience. But there is more to it than that. Continue reading
SEO Is a Mystery to Some People, but It’s Not Rocket Science
When you use the term SEO, or search engine optimization, in front of many people, a glazed look comes over their eyes. It is a mystery to them. Some may even call it an alchemy. But it’s not rocket science or nuclear physics. Continue reading
If You Want an Adwords Expert Witness, You Need to Know It Is No Longer “Adwords”
As an AdWords expert witness, the first thing I have to tell you is that it is no longer called AdWords. Google, in its infinite wisdom, rebranded it as Google Ads on July 24th 2018. Continue reading
When Marketing Online, It Is No Longer Good Enough to Use Free Traffic Alone
Sad to say, but the days when you could use SEO alone to get to the top of Google, Facebook, Instagram, and all the rest, have gone. The game has changed. Continue reading
You Need an Expert to Explain Google to a Judge and Jury
Judges and jurors may use Google, but they don’t understand it. They might think it’s “magic” why one company (and not another) is at the top of Google when the next company in exactly the same line of business is buried away somewhere on page nine. If you think about it, you – the reader – are probably much the same. Continue reading
If You Are Involved in SEO Litigation, You Need an Expert Witness in Search Engine Optimization
Search Engine Optimization is a very complicated subject, partly because Google (and Bing and Yahoo) do not give away all of their secrets. We know that their algorithms set out to find content on websites that is interesting and fresh. Continue reading