San Francisco, California – May 22,, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having an SEO expert witness who is fact-based. SEO or “Search Engine Optimization” is the art and science of creating content, building links, and nurturing technical aspects of a website so that it rises to the top of a search engine such as Google or Bing. Many attorneys are confronting cases that involve SEO, often (but not always) due to overlap between “trademarks.”
Tag : SEO
The Value of an Expert Witness in Complex SEO (Search Engine Optimization) Litigation
In the digital age, Search Engine Optimization (SEO) has become a critical aspect of any successful online presence. It is a technical discipline within digital marketing that focuses on improving a website’s visibility and ranking on search engine result pages (SERPs). While the importance of SEO is widely recognized in the business world, its value in complex litigation is often overlooked. This post aims to shed light on the significance of an SEO expert in the analysis and data discovery phases of legal proceedings. Continue reading
When Finding an Expert Witness in Digital Marketing, Review the Resume
Many digital marketing professionals claim they are qualified as an SEO expert witnesses to help fight a case. Not all SEO professionals are the same. Some have spent years managing website content and traffic. Continue reading
My SEO Expert Confession: I Don’t Blog Enough!
Blogging has become a critical component of many businesses’ marketing strategies. In addition to providing valuable content for readers, blogging can also help to improve a website’s search engine optimization (SEO). In this essay, we will explore the importance of blogging for SEO and why even SEO experts may not always prioritize their own blogs. Continue reading
Jason McDonald Consulting Announces New Online Class in SEO (Search Engine Optimization)
San Francisco, California – August 24, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s latest course on SEO (Search Engine Optimization), taught online via Stanford Continuing Studies. SEO is the art and science of getting a company, product, or even idea to the top of search engines such as Google, Bing, and even Amazon.
Most Marketing in the 21st Century Is Now Done on the Internet
Marketing, back in the “good old days” was more than the Internet. There were print publications, door-to-door, trade shows, personal selling, retail shops in the High Street (remember them?), etc. A few of these live on – such as “word of mouth” and even trade shows, post – Covid. Continue reading
SEO Is Complex. If You Are in a Court Case, You Will Need Expert Help
SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no “I”! No investment. Except time. Continue reading