The Principle of Search Engine Optimization Is Very Simple. Doing It Is Not!

SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading

I Can Explain SEO in Words of One Syllable to a Judge and Jury

As a litigation expert witness for SEO (Search Engine Optimization) I have a number of skills combined. I have a technical background, having worked in internet marketing and website design for over 24 years. However, that on its’ own is not sufficient to be able to explain the complexities of SEO to a judge and jury in words that they can understand. Continue reading