Here’s a funny thing: Google has such a massive dominance over the search market and yet people still talk about search engine optimization as if there are other search engines. Continue reading
Tag : SEO Consultant
I’m the Man You Need for a Digital Marketing Expert Witness in California
California has given birth to many trends. Surfing is an obvious example. Hollywood is another. Digital marketing is yet another. All of the major digital marketing companies are headquartered in California, and digital marketing is massive today because so much is done online. Continue reading
SEO Is Complicated. So Is Explaining It to a Judge and Jury, but I Can Do That
SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too. Continue reading
Some People Look For an SEO Agency in San Francisco, When What They Need Is an SEO Expert in San Francisco
Most businessmen today know what SEO is – which is Search Engine Optimization. In other words, it is running everything that you do online in such a way that Google likes your website and promotes you to the top of the first page. Continue reading
More and More Litigation Is Occurring Regarding Online Advertising
There is no doubt that online advertising has come on in leaps and bounds over the last few years, and it is going to stay that way. This is particularly because of the pandemic which has meant that more and more of us are shopping online. Continue reading
The Principle of Search Engine Optimization Is Very Simple. Doing It Is Not!
SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading
If You Need an Expert Witness, He or She Must Be Able to Explain to a Judge and Jury
There are a lot of websites around the world. While the number changes every second, according to the January 2021 Web Server Survey by Netcraft, the exact number was 1,197,982,359 – well north of one billion. And most of the owners of those websites want them to be at the top of Google. Continue reading