SEO Is Complicated. So Is Explaining It to a Judge and Jury, but I Can Do That

SEO or search engine optimization isn’t easy. It involves Google. It involves your website. It involves link-building. It has both technical and content-marketing aspects, including link outreach. It’s complicated. But do you know what is more complicated? Taking a technical topic such as SEO and explaining it to a judge and jury in “simple terms” so that they can understand it, too. Continue reading

The Principle of Search Engine Optimization Is Very Simple. Doing It Is Not!

SEO (Search Engine Optimization) is often presented as a “mysterious” sort of “expert” knowledge. In fact, the basic principle is very simple: it is getting a website to rank at the top of Google – the “top” being the first position on the first page for any subject on which someone is seeking information. Continue reading