Most people in business know that SEO stands for Search Engine Optimization which in turn means getting your business on the first page of Google and the other search engines. So far, so good, but how do you do that? You can’t just email Google and ask them nicely. Continue reading
Tag : SEO Consultant
SEO Consulting is Similar to the Work of a Psychologist
Being a San Francisco SEO consultant is in many ways similar to being a psychologist. In both cases you have to “get to know” your client before you can work with him or her. Continue reading
SEO Is Not “Sexy” Like Social Media, But You Need A Mix Of Both
If you can get your business on the first page of Google and in the right places in Facebook, Twitter, Pinterest, and more, you are getting free advertising, which has to be a great idea. Continue reading
Reviews and Social Media: Yelp and Amazon and The Password Book
In my books, and in my consulting here in San Francisco, I encounter many clients who need to understand the importance of review marketing on sites just like TrustRadius. Continue reading
The Genesis of The Password Book
I often tease my parents that I am the forgotten middle child. I have an older sister, and older brother, and a younger sister. For whatever reason, I have been designated as the technical help person for my parents, who are both in their 80s. Continue reading
Here’s Why Content is King in SEO, Social Media & On the Internet (Generally)
Have you ever heard somebody say that “content is king on the internet?” If you’ve just began branding your company online this is one of the first things that you will hear. But what exactly does this mean? Continue reading
SEO Consulting Company vs. SEO Firm: What Are the Differences?
I always tell my clients that I do search engine optimization with them and not for them. This is an important conceptual distinction and an important area of disagreement between me and many of the SEO companies that exist throughout the San Francisco Bay area. Continue reading