Instagram Marketing Expert: Think Outside the Facebook

I get quite a few questions and requests as to whether I am an “Instagram marketing expert,” and the answer is always a bit of a yes and a no. It’s a no in the sense that I am not one of those gurus on Instagram who have zillions of followers and whose every vacation move, every Latte at Starbucks, every visit to Las Vegas is meticulously categorized on the social network. Continue reading

Facebook’s Time of Troubles Yet It’s Still an Important Social Media Marketing Platform

Unless you have been living under a rock, unconnected to Facebook, you will be well aware that Facebook has been having its’ fair share of problems recently, what with fake news and the decline of organic reach. It has also been accused of enabling people to meddle in elections, among other things, and has been working hard to restore its’ reputation. Continue reading