Everybody knows what SEO is, don’t they?
Well, possibly not. You might have seen those three letters bandied about all over the Internet, but not have a clue what they mean. If that’s the case, they stand for Search Engine Optimization. Continue reading
Most people in business know that SEO stands for Search Engine Optimization which in turn means getting your business on the first page of Google and the other search engines. So far, so good, but how do you do that? You can’t just email Google and ask them nicely. Continue reading
Unless you have been living under a rock, unconnected to Facebook, you will be well aware that Facebook has been having its’ fair share of problems recently, what with fake news and the decline of organic reach. It has also been accused of enabling people to meddle in elections, among other things, and has been working hard to restore its’ reputation. Continue reading
I do get a lot of inquiries for social media expert witness services, but they fall into two camps. There are those who are looking for an expert on social media, generally, and those who are looking for an expert in social media marketing (which isn’t the same thing). Continue reading
When it comes to marketing on social media I can talk about it, and I can talk about the talk. What that means is that I can explain how to market on social media (in the abstract) and I can also show you how to do it in the concrete, as in marketing on specific media such as Facebook, LinkedIn, Instagram, Pinterest, and more. Continue reading
Facebook’s stock dropped 18.96% today. Zuckerberg lost zillions, and dropped in his rank as the richest men in the world. Poor Zuck. Continue reading
Twitter has had some sort of a renaissance since “you know who” started tweeting non-stop. Well, leaving Roseanne Barr aside, Twitter has some real uses besides saying totally horrible things, losing your TV show, and causing a firestorm of protest. Continue reading