San Francisco, California – June 7, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having a social media expert witness who has “practical” as opposed to “ivory tower” experience with key social media platforms, organic, and advertising aspects. Many attorneys are confronting cases that involve social media (both organic and ads), often (but not always) due to overlap between “trademarks.” The post delves into the advantages of relying on an expert witness with hands-on industry knowledge and real-world expertise. Dr. Jason McDonald, a seasoned expert witness and renowned digital marketing consultant, shares insights into his methodology, emphasizing the significance of facts and practical experience.
Category : Blog
Jason McDonald Consulting Announces Post on the Value of an SEO Expert Witness
San Francisco, California – May 22,, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce a new post on the value of having an SEO expert witness who is fact-based. SEO or “Search Engine Optimization” is the art and science of creating content, building links, and nurturing technical aspects of a website so that it rises to the top of a search engine such as Google or Bing. Many attorneys are confronting cases that involve SEO, often (but not always) due to overlap between “trademarks.”
The Value of an Expert Witness in Complex SEO (Search Engine Optimization) Litigation
In the digital age, Search Engine Optimization (SEO) has become a critical aspect of any successful online presence. It is a technical discipline within digital marketing that focuses on improving a website’s visibility and ranking on search engine result pages (SERPs). While the importance of SEO is widely recognized in the business world, its value in complex litigation is often overlooked. This post aims to shed light on the significance of an SEO expert in the analysis and data discovery phases of legal proceedings. Continue reading
The Advantages of “Practical” Experience in Social Media over “Ivory Tower” Experience
When faced with a legal matter involving social media, the expertise of an expert witness can significantly impact the outcome of your case. However, when selecting a social media expert witness, it is crucial to prioritize real-world experience over academic qualifications alone. In this blog post, we will explore the merits of choosing an expert witness with hands-on experience in social media platforms, highlighting me (Jason McDonald) as a prime candidate for such engagements. (And, yes, I am biased, but allow me to state my case; then call up your favorite “academic” expert in social media and ask him or her to state their rebuttal): Continue reading
A Social Media Expert Witness can be Advantageous and Crucial to your Court Case
When it comes to litigation, expert witnesses can provide crucial insights and perspectives to help attorneys build their cases. However, not all expert witnesses are created equal. Continue reading
Google AdWords Will Get “Complexer” in 2023 with GA4 Rolling Out
In today’s world, Google Ads has become a crucial part of many businesses’ marketing strategies. It is a powerful tool that can help businesses reach their target audience and increase their visibility online. Continue reading
An SEO Expert Witness Who Knows How To Navigate the New Digital Media Frontier
There is no end game for digital media marketing strategies on the horizon. As a digital marketing professional, I’ve seen it morph for over twenty years. When Facebook arrived, it changed the advertising game. Continue reading