I will be teaching online classes via Stanford Continuing Studies this Spring. Continue reading
You’d think that “digital” San Francisco would have tons and tons of classes in SEO (Search Engine Optimization), but you’d be wrong. There are many good classes in SEO, at institutions ranging from AcademyX to UC Berkeley’s Extension to the Bay Area Video Coalition, but they are not offered every week, nor even every month. Continue reading
I get quite a few questions and requests as to whether I am an “Instagram marketing expert,” and the answer is always a bit of a yes and a no. It’s a no in the sense that I am not one of those gurus on Instagram who have zillions of followers and whose every vacation move, every Latte at Starbucks, every visit to Las Vegas is meticulously categorized on the social network. Continue reading
Branding is a big part of marketing. A “brand” is that warm and fuzzy feeling you get when you think about a company, product, or service. Imagine a Tesla, and you certainly think of a luxury, quality-built vehicle that is both an electric car and a high-performance automobile. Continue reading
Everybody knows what SEO is, don’t they?
Well, possibly not. You might have seen those three letters bandied about all over the Internet, but not have a clue what they mean. If that’s the case, they stand for Search Engine Optimization. Continue reading
Unless you have been living under a rock, unconnected to Facebook, you will be well aware that Facebook has been having its’ fair share of problems recently, what with fake news and the decline of organic reach. It has also been accused of enabling people to meddle in elections, among other things, and has been working hard to restore its’ reputation. Continue reading