Facebook’s Time of Troubles Yet It’s Still an Important Social Media Marketing Platform

Unless you have been living under a rock, unconnected to Facebook, you will be well aware that Facebook has been having its’ fair share of problems recently, what with fake news and the decline of organic reach. It has also been accused of enabling people to meddle in elections, among other things, and has been working hard to restore its’ reputation. Continue reading

Need a Social Media Marketing Expert Witness? I Get a Lot of Inquiries

I do get a lot of inquiries for social media expert witness services, but they fall into two camps. There are those who are looking for an expert on social media, generally, and those who are looking for an expert in social media marketing (which isn’t the same thing). Continue reading

When It Comes To Social Media Marketing I Can Talk About It, Talk About The Talk, And Walk The Walk. What More Do You Need?

When it comes to marketing on social media I can talk about it, and I can talk about the talk. What that means is that I can explain how to market on social media (in the abstract) and I can also show you how to do it in the concrete, as in marketing on specific media such as Facebook, LinkedIn, Instagram, Pinterest, and more. Continue reading