Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
Tag : AdWords Expert
In Order to Get Online Advertising Right, You Need Expert Help
Platitudes of the last twenty years: EVERYTHING is going online. Well, guess what? That’s kind of true, and even more so with the pandemic. Advertising is now very largely online and so finding an online advertising expert can really help your business even if your business is not online. Continue reading
I’m an Online Advertising Expert Witness, Although Not a Lawyer
As an online advertising expert witness, one of my most common tasks is to deal with trademarks and online advertising. I am NOT a lawyer. Continue reading
If You Need a Google Ads Expert Witness in Court, I Can Help
More and more online, the trend is towards paid advertising. Sure you can get your website to the top of Google for free – provided you can deal with some very complicated SEO – but Google, Facebook, Instagram, and all the rest, have figured out how to get most businesses to pay to play. Continue reading
I Am Both an SEO Expert and an SEO Expert Witness
Search Engine Optimization often goes by its acronym SEO. What it means is getting a company or topic to the top of search engines, primarily Google. Continue reading
When You Need a Google Ads Expert, It Doesn’t Matter if they’re in the SF Bay Area or Not
Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I am in the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading
Many People Don’t Understand the Difference Between AdWords and Google Ads
Google crushes the world market for search engine technology, massively dominating every country on earth, with the exceptions of China and Russia (because of government interference). However, they don’t do branding very well. Continue reading