TikTok is hot! It’s so hot that even non-teenage girls are using it! I know because (a) I use it (and love it), and (b) I am placing ads for clients on it. If you’re looking for an expert (or an expert witness) in TikTok advertising and organic, well, first find a teenage girl. Continue reading
Tag : AdWords Expert
Online Advertising Can Cost a Fortune if You Don’t Fully Understand It
In ancient times, like for example, 1994, there was a lot of print advertising. People would read on trees (REALLY!), things like “newspapers” and “magazines”. Vendors would place ads in these dead tree instruments and pay for people to see their ads in print. Continue reading
I Am Jason McDonald, and I Am Not an Attorney. I Am an Expert Witness
I am Jason McDonald and I often get asked if I am an attorney. The truth is obviously that I am not. Yes, I often get involved in litigation, but I am called upon as an expert witness on trademarks and advertising online, because that is my specialty. Continue reading
When You Need a Google Ads Expert Witness, It Doesn’t Matter Where They’re Based
Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I have deep connections to the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading
The Bay Area Is Home to Facebook, Pinterest, and Many Other Digital Advertising Venues
The Bay Area is the true home of digital advertising and marketing. If you think about it, Facebook, Twitter, LinkedIn, Pinterest, Reddit, and more are all based in the Bay Area, and if you are looking for a digital advertising expert in San Francisco, that is me – Jason McDonald. Continue reading
Finding an Expert Witness on Trademarks and Online Advertising
Businesses nowadays spend a lot of money on ads online. These might be on Facebook or Instagram, Twitter or TikTok, and of course Google. It’s complicated – the old issues of marketing still apply of course (e.g., your business value proposition) – but there are new, technical issues. Continue reading
In Order to Get Online Advertising Right, You Need Expert Help
Platitudes of the last twenty years: EVERYTHING is going online. Well, guess what? That’s kind of true, and even more so with the pandemic. Advertising is now very largely online and so finding an online advertising expert can really help your business even if your business is not online. Continue reading