An SEO Expert Witness Cracks the Code in an SEO Case

Finding an expert with specific expertise is essential when a lawyer needs an expert witness! For instance, if a case involves fraud around Google Ads, the expert witness should have deep, real-world experience with Google Ads. And after they gather the facts, it’s time to decipher the data for a judge and jury. The facts don’t “speak for themselves,” so a jury needs an expert witness with several essential skills for success. Continue reading

Having a Knowledgeable Expert Witness on Your Side is Important When it Comes to Online Trademark Infringement

As technology continues to evolve, so do the complexities of lawsuits involving online advertising, such as Google Ads, Facebook Ads, or ads on YouTube. In a lawsuit involving trademark infringement due to online advertising, an attorney may benefit from hiring a skilled expert witness with deep expertise in marketing and how online advertising works at both a quantitative and qualitative level. Continue reading

SEO Is Complex. If You Are in a Court Case, You Will Need Expert Help

SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no ā€œIā€! No investment. Except time. Continue reading