SEO (Search Engine Optimization) is getting a bit “old school.” It does not have the “sex appeal” of social media marketing. But here’s the reality. For many businesses, SEO has a very high ROI (to throw an acronym at you). In fact, the ROI is about as good as it gets, because there is no “I”! No investment. Except time. Continue reading
Tag : AdWords Expert
The Bay Area Is Now My Second Home, but I Can Still Help as an Expert Witness
California is the nation’s most populous state. It’s also, arguably, the most litigious. Many lawsuits that touch on “digital” issues are based in the Bay Area. Well, so am I, though I have moved home. But I am personally back in the Bay Area frequently, and now consider it my “second home.” Continue reading
Are You a Lawyer Needing an Expert Witness in Online Ads? You Need Jason McDonald
Google is based in Menlo Park, near the Center of the Bay Area. It’s one of the Bay Area’s biggest and most famous companies (along with Facebook (now renamed ‘Meta’), Twitter, Salesforce….). However, if you are a lawyer looking for a Bay Area expert witness in Google, you probably can’t hire a Google employee. Continue reading
Tiktok Is Hot! And That (May) Mean That You Should Be Advertising on It
TikTok is hot! It’s so hot that even non-teenage girls are using it! I know because (a) I use it (and love it), and (b) I am placing ads for clients on it. If you’re looking for an expert (or an expert witness) in TikTok advertising and organic, well, first find a teenage girl. Continue reading
Online Advertising Can Cost a Fortune if You Don’t Fully Understand It
In ancient times, like for example, 1994, there was a lot of print advertising. People would read on trees (REALLY!), things like “newspapers” and “magazines”. Vendors would place ads in these dead tree instruments and pay for people to see their ads in print. Continue reading
I Am Jason McDonald, and I Am Not an Attorney. I Am an Expert Witness
I am Jason McDonald and I often get asked if I am an attorney. The truth is obviously that I am not. Yes, I often get involved in litigation, but I am called upon as an expert witness on trademarks and advertising online, because that is my specialty. Continue reading
When You Need a Google Ads Expert Witness, It Doesn’t Matter Where They’re Based
Many folks solicit me as a Google Ads expert witness AND they want someone in the Bay Area. As it happens, I have deep connections to the Bay Area, so that’s OK. However, I also get inquiries from people in places far away, and THEY want someone just around the corner as well! Continue reading