Having a Knowledgeable Expert Witness on Your Side is Important When it Comes to Online Trademark Infringement

As technology continues to evolve, so do the complexities of lawsuits involving online advertising, such as Google Ads, Facebook Ads, or ads on YouTube. In a lawsuit involving trademark infringement due to online advertising, an attorney may benefit from hiring a skilled expert witness with deep expertise in marketing and how online advertising works at both a quantitative and qualitative level. Continue reading

AdWords has changed It’s Name to Google Ads, but What’s in a Name?

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading

Jason McDonald Can Help You if you need a Google Ads Expert Witness

Very often it is the case that, when advertising, one company infringes on another company’s trademark. It is very easy to do without even realizing that you have done it. It can happen anywhere, whether in a newspaper ad, a TV ad, or an online ad, and companies are always keeping a wary eye out for others infringing on their trademark. Continue reading

The AdWords Display Network & AdWords Express: A Horror Story

Recently, a potential client came to me in San Francisco, and she had (unfortunately) decided to set up her own AdWords campaign via AdWords Express.  (This blog post is a bit of a rant). AdWords Express, in case you don’t know about it, is Google’s “easy” (sic) program to “help” (sic) small businesses set up their own advertising on Google. Continue reading