San Francisco, California – November 15, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Google Ads Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage ads not only on Google’s “Search Network” but also on the so-called “Google Display Network” and YouTube.
Tag : AdWords
Jason McDonald Consulting Announces New Content on Google Ads (AdWords) Expert Witness Services
San Francisco, California – July 21, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce new content on his services specifically on online advertising. In particular, online advertising on Google, which is called “Google Ads” (formerly called AdWords), is a growing area of contention among businesses.
Online Advertising Can Cost a Fortune if You Don’t Fully Understand It
In ancient times, like for example, 1994, there was a lot of print advertising. People would read on trees (REALLY!), things like “newspapers” and “magazines”. Vendors would place ads in these dead tree instruments and pay for people to see their ads in print. Continue reading
It’s Hard Enough to Understand Google Ads, but Even More So if It Involves Litigation
Google just keeps on making money! Why? Because it’s a de facto monopoly of search online. Sure, there’s Bing. But who uses Bing, beyond your Grandma? Beyond Google, of course, there is Amazon, Yelp, YouTube, and other portals like VRBO that are “de facto” search engines. Continue reading
It Is Not Likely That a Judge and Jury Will Understand Online Advertising
Do judges and juries understand the ins and outs of advertising online? Do they know the difference between Google ads, Google AdWords, Facebook ads, the Google display network, and other nuances of digital advertising? I kind of doubt it. That’s why you need an online advertising expert witness like me if you are an attorney involved in a dispute over digital advertising. Continue reading
If You Want an Adwords Expert Witness, You Need to Know It Is No Longer “Adwords”
As an AdWords expert witness, the first thing I have to tell you is that it is no longer called AdWords. Google, in its infinite wisdom, rebranded it as Google Ads on July 24th 2018. Continue reading
When You Use Google Ads You Can Make a Fortune. But You Should Use a Google Ads Expert.
Here is something ironic. The Bay Area is the HOME of the mighty Google, yet many small businesses based here struggle to advertise on Google Ads (formerly Google Adwords) with any sort of success. Continue reading