San Francisco, California – July 21, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce new content on his services specifically on online advertising. In particular, online advertising on Google, which is called “Google Ads” (formerly called AdWords), is a growing area of contention among businesses.
In ancient times, like for example, 1994, there was a lot of print advertising. People would read on trees (REALLY!), things like “newspapers” and “magazines”. Vendors would place ads in these dead tree instruments and pay for people to see their ads in print. Continue reading
Google just keeps on making money! Why? Because it’s a de facto monopoly of search online. Sure, there’s Bing. But who uses Bing, beyond your Grandma? Beyond Google, of course, there is Amazon, Yelp, YouTube, and other portals like VRBO that are “de facto” search engines. Continue reading
Do judges and juries understand the ins and outs of advertising online? Do they know the difference between Google ads, Google AdWords, Facebook ads, the Google display network, and other nuances of digital advertising? I kind of doubt it. That’s why you need an online advertising expert witness like me if you are an attorney involved in a dispute over digital advertising. Continue reading
Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ads Manager. For small businesses, Google has introduced Smart Campaigns which they say is an easier way for hem to target visitors who are ready to visit your store or go online to make a purchase. Continue reading